Argos' Electric Christmas Campaign Arrives

Argos has released its 2024 Christmas campaign with the help of Golden Globe winning director, Michael Gracey. Starring two familiar faces once again, brand mascots Connie the doll and Trevor the dinosaur help to shine a light on how the retailer can fulfil customers’ festive dreams no matter what they are. 

The campaign will consist of TV, press, OOH, social and an activation which will allow participants to bring their own Christmas dreams to life. The film, shot by Gracey the director of The Greatest Showman and Better Man (2024), features Trevor living out his dream as a rock star and performing his own cover of T-Rex's classic hit '20th Century Boy' on top of a Marshall speaker mountain in a majestic dreamscape. The headline act for an adoring crowd of thousands of fans—all of them his best friend, Connie.

Developed by T&Pm, the film was animated by ETC, with music from David Kosten and sound by Munzie at Wave. It continues to build on the There’s More To Argos’ brand platform which launched last year, showcasing the range of unexpected and desirable products the retailer offers. 

Laura Boothby, head of campaigns at Argos, said: “Our customers love Trevor the dinosaur and Connie the doll, so we're thrilled they're back again to spread some festive fun and magic in such an energetic and upbeat way. At Argos, whatever your loved ones are dreaming of this Christmas, we’ve got it covered. Whether it’s the latest and best in sound and tech, or the top toys of the season”. 

Michael Gracey, director, said: “Bringing this unique Christmas story to life for Argos was a joy, merging Trev's rockstar vision with Connie's warmth to capture our collective desire for the perfect gift.” 

Matt Moreland and Chris Clarke, group creative directors at T&Pm, said: “We wanted to turn it up to 11 this Christmas and create something that really rocked. We’re delighted with how the campaign turned out. Big thanks to the everyone that made it happen. Literal dream team.” 

The 40” launches alongside the 30” for the first time on Friday 1 November from 19:45pm with high-impact OOH running across the country from Monday 4 November. 10” TV spots will also run from 18 November.

Credits

Client: Argos 

Chief Marketing Officer: Mark Given 

Marketing Director: Brands, Planning & Creative: Radha Davies 

Head of Brand Communications: Laura Boothby 

Brand Communications Manager: Jack Dale 

Brand Communications Executive: Amber Holden 

Brand Communications Executive: Courtney Preston 

Brand Communications Assistant: Melissa Williams 

Agency: T&Pm 

CEO: Sarah Golding 

CCO: Toby Allen 

Group Creative Directors: Matthew Moreland & Chris Clarke 

Senior Art Director: Pjotr Barakov 

Creatives: Tom White, Charles Stuart, Terry Eeles 

Head of Planning: Rebeccca Munds 

Strategy Director: Matt Linnett 

Senior Strategist: Isabel Day 

Client Lead: Stephanie Trowbridge 

Senior Account Director: Alex Fitzsimons 

Account Director: Sasha Ford 

Account Executive: Cat Croton 

Head of Integrated Production: Charles Crisp 

Senior Producer: Sam Ramsey 

Creative Producer: Emma Mitchell 

Junior Producer: Luc MacMahon 

Motion Designers: Gil Peres 

Retouchers:Richard Palme 

Business Affairs: Ada Chroyska, Elisa De Martini, Poppy Peck, Rachel Swallow, Fatima Jaguite

Film Production: Partizan 

Director: Michael Gracey 

Managing Director/Executive Producer: Jenny Beckett 

Head of Production: Ella More O'Ferrall

Producer: Daniel Wheldon 

Production Manager: Alice Pitt-Carter 

Production Assistant: Ella Kander 

Production Assistant: Will Cousins 

Director’s Assistant: Sophia Nagar 

On Set Editor: David Spearing 

1st AD: James Sharpe 

DOP: Kanamé Onoyama 

Key Grip: Reece Hearnshaw 

Gaffer: Richard Anderson 

Production Designer: Andy Kelly 

Art Director: Ashley Dando 

SFX: Robbie Lynch 

SFX: Louis Burke 

Stills Production: Pleat 

Photographer: Caroline Leeming 

Executive Producer: Stephanie Clair 

Producer: Remy Silvester 

1st Lighting: Jack Somerset 

2nd Lighting: Callum O’Keefe 

Digital Operator: Lisa Bennett 

Offline Edit: The Assembly Rooms 

Editor: Nick Armstrong 

Edit Producer: Rachel Goodger 

FIlm Post-Production: Electric Theatre Collective 

2D Supervisor: Scott Ryan 

CG Supervisor: Jack Powell 

Colourist: Luke Morrison 

Executive Producer: Vic Lovejoy 

Producer: Amie Kingsnorth 

Audio Post Production: Wave Studios 

Sound Engineer: Munzie Thind 

Audio Producer: Hils Macdonald 

Music Supervision: DLMDD 

Music Supervisors: Jeremy Newton & Lizz Harman 

Arranger / Producer: David Kosten