Costa Declares It's 'Made With Heart'

Costa Coffee, the Nation’s Favourite Coffee Shop*, today announces the launch of Made With Heart, a new global brand platform and the company’s most significant marketing campaign in recent years. The initiative repositions Costa Coffee’s messaging to highlight the emotional and ritualistic role coffee plays in daily life.

Developed by WPP Open X led by VML UK, Made With Heart encourages consumers to embrace everyday moments with greater intention, underscoring the role of coffee as more than just a beverage—it’s a ritual shared, a pause taken, a moment of connection.

“As market leaders, we know that coffee is more than just a drink—it’s a deeply ingrained part of people’s everyday lives” said Cecile Angrand, Global Chief Marketing Officer at Costa Coffee. “It’s the comforting start to a busy day, the pause between meetings, the moment of connection between friends or colleagues. At Costa Coffee, we believe these moments matter, and they deserve coffee that’s crafted with genuine care, quality, and passion. Made With Heart reflects our commitment to putting people and purpose at the centre of everything we do—from how we craft our drinks to the experience we create for every customer, every day.” 

Costa Coffee will launch its latest UK campaign on Friday 16th May 2025, fronted by two hero films directed by Tony Barry (Knucklehead). The creative centres on emotionally resonant, everyday moments: one film follows a student heading to university, while the other captures a couple with conflicting work shifts. Both stories demonstrate the simple, yet meaningful, ritual of sharing a Costa Coffee. Reinforcing the brand's powerful role in everyday life.

Credits

Agency – VML UK

Simon Lloyd – Deputy Chief Creative Officer, EMEA

Elliot Tiney – Senior Creative 

Jez Willy – Senior Creative

Wayne Hanson – Senior Creative

Shannon Coast – Senior Copywriter

Ryan Timms – Senior Creative 

Rob Joyner – Lead Designer 

Ross Hanson - Lead Designer 

Daniel Lipman – Managing Partner

Laura Player – Business Director 

Anne-Rosalie Citroën – Business Director 

Orla Mateer – Business Director

Sophie Smee – Senior Account Manger

June Fong – WPP Open X Global Category Strategy Lead

Matt Kept - Strategy Director

Marsha Tunkel – Strategy Director 

Eliza Hazlerigg – Associate Strategy Director

Jordan Adler – Strategist

Jonathan Dewart – Project Director

Katie Oldfield – Project Director

 Client - Costa

Cecile Angrand – Chief Marketing Officer

Carina Felix – Head of Brand & Campaigns

Ciara Hedderman – Senior Global Marketing Manager – Campaigns

Nicholas Christopher – Marketing Graduate – Global Brand & Campaigns

Production - Knucklehead & Hogarth 

Susie Innes – Executive Producer

Eleanor Hardcastle – Producer

Eva McAlpine – Junior Producer

Director: Tony Barry

London MD: Tim Katz

London Producer: Francis Mildmay-White

London Production Manager: Matt Bulaitis

DOP: Stéphane Fontaine

Focus Puller: Illaria Fulvio

2nd AC: Adam Sheldon

Key Grip: Pete Olney

Location Manager: Gary Looker

1st AD: Sean Cotter

2nd AD: Terry McShane

3rd AD: Eve O’Malley

Production Assistant: Alexa Hartley

Production Assistant: Christina Wiafe-Toppin

Production Designer: Tom Wales

Prop Master: Christian Lowe

Coffee Specialist: Ruggero Barlaba

Video Playback: Ali Topping

DIT: Lauchlan Scott

Sound Recordist: Andy Low

Boom Op: Adam Johnson

Wardrobe Stylist: Melanie Mildmay-White

Runner: Lucas Katz

Runner: Fred Dellow

Gaffer: Jono Yates

Best Boy: Michael Smit

Electricians: Mark Leeming, Toni Caja, Adam Bell

Casting: Hammond Cox Casting

Offline Edit Post Production: Whitehouse Post

Editor: Sam Gunn

Socials Editor: Thomas Hill

Offline Producer: Ella Sedgwick

Post Production Facility: Gramercy Park Studios

Post-Producer: Jamie Wealleans

Audio: David Gritzman

Colourist: Ben Rogers & Matt Hare

Flame Op: Elliot Bellwood & Ka Ka Lam

CG artist: Jason Martine

Socials offline editor: Dan Nisbet