Hilton’s Curio Collection: Where Every Hotel Has a Story (and a Personality to Match)

The Hilton is embracing originality by highlighting the distinct character and personality of each location in its upscale Curio Collection hotel brand. By collaborating with emerging creative talents, Hilton captures and showcases the unique aspects of each property.

Crafted by Dentsu Creative UK, this approach centers on rich content creation, featuring authentic films that document the creators' journeys and engaging content that highlights each hotel's individuality and charm.

Two standout films include Zach Lower's exploration of the vibrant culture in Rhodes and Boyter & Pope's portrayal of Ibiza. These films emphasise not just the destinations, but the unique essence of the hotels themselves.

Hilton's commitment to authenticity and storytelling allows each hotel to convey its own unique story and charm.