Ebay Creates A Cheeky Renaissance Cherub Called 'Cubid'

The new campaign by McCann London for Valentine's Day invites you to share a link to that Watch List item you've been longing for

By Creative Salon

14 February 2022

A new campaign by McCann London for eBay brings 'Cubid' - a cheeky renaissance cherub and self-confessed anti-hero of Valentine's Day, who understands that some folk prefer the latest Yeezy V2s over a nuked ready meal for two. Cubid knows that the stuff people actually long for is sitting in their Watch Lists and that while dates might let you down, your YSL handbag never will.

The new campaign invites you to share a link to that Watch List item you've been longing for in the hope that Cubid might strike a winning bid on your one true love this Valentine’s.

He'll be striking from today on February 14 across eBay social channels, using the hashtag #eBayCubid, bidding on much-loved Watch List items and surprising lovers of lovely things. The campaign launches with social media support from McCann LIVE and That Lot.

Link to social sites the work will be live on: https://twitter.com/eBay_UK

eBay - UK (@ebay_uk)

CREDITS

eBay:

Chief Marketing Officer: Eve Williams

Head of Brand Marketing: Alex Allcott

Social & Influencer Lead: Mary Cleary

Social Marketing Manager: Jack Francis 

Social & Influencer Executive: Alice Brimicombe

McCann London

Creative Agency:  McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal