New Commercial Arts launches Habitat campaign

"Happier Habitats" marks the next stage of creative work by NCA for the retailer

By creative salon

24 May 2022

Running across TV, cinema, print, OOH and social as well as in-store at Sainsbury’s this latest instalment of work from NCA brings to life 5 new habitats, adding to the collection of an already 10 that we have seen in previous iterations of the campaign, showing how Habitat truly is for everyone.

We are welcomed inside the following homes: Dad & Eden, The Gibson’s, Ria & Jinx, Kian & Jessie and Nan & Lorna.

Each scenario highlights the positive effects that a simple home furnishing can bring. Be that a comfy armchair for a dad to sit after hours of trying to get his baby to sleep, or a full range dining set for those large family BBQ’s this summer season.

The ad uses the same track as the first campaign, Jonelle Monáe, Make Me Feel, as it perfectly encapsulates the feeling you get from each Habitat product.

The campaign reiterates the point that the UK can access affordable, well-designed home furnishings both online and at their local Sainsbury’s supermarket. New Commercial Arts work with Habitat to hero the homes of the nation, and re-introduce Habitat as a brand for everyone.

Credits

Brand: Habitat

Campaign Name: Happier Habitats

Agency: New Commercial Arts

Marketing and Communications Director: Stephen Bowes

Marketing Campaign Manager: Claire Estill

Habitat Campaign Executive: Rob O’Malley

Marketing Campaign Assistant: Rachael Morey

Founder, Creative: Ian Heartfield

Founder, CEO: James Murphy

Founder, Strategy: David Golding

Artist Director: Nici Hofer