New Commercial Arts oversees Not On The High Street brand relaunch

NCA is behind new campaign and brand relaunch for the online marketplace retailer

By Creative Salon

21 September 2022

Not On The High Street has relaunched with a fresh new look, unveiling a new visual identity and brand campaign from New Commercial Arts.

The new identity and ‘Celebrate Life’ campaign reflect the brand moving from traditional gifting occasions to being the destination for all of life’s gifting moments, from birthdays to bad days, from milestone moments to last minute dinner parties.

The vibrant new visual identity launched across website, app, CRM and social media this week. The brand campaign, ‘Celebrate Life’, launches on YouTube and all social channels on Friday 9th September, and brings this colourful, youthful world to life. The films, directed by Jocelyn Anquetil at Pulse, feature all the many humorous and relatable moments that provide the perfect reason to gift from Not On The High Street, from getting ghosted to getting a bad haircut to getting some love on your birthday.

Lorna Brown, Brand and Creative Director at Not On The High Street said: “Not On The High Street is an iconic British gifting brand and the ultimate destination for today’s gift givers, however big or small. Our new campaign and visual identity celebrate just that.”

Nici Hofer, Founder and Artistic Director at New Commercial Arts said: “Re-launching Not On The High Street has been a huge amount of fun. Our ‘Celebrate Life’ campaign is a playful homage to all those moments a little gift goes a remarkably long way.”

Creative credits:

Not On The High Street

Creative and Brand Director: Lorna Brown

Senior Brand & Campaign Manager: Laura Hunter

Head of Creative & Content: Rachel Wells

Consultant: Barnaby Dawe

New Commerical Arts

Founder, CCO: Ian Heartfield

Founder, CEO: James Murphy

Founder, CSO: David Golding

Founder, Artistic Director: Nici Hofer

Art Director: Patrick Asante