Pablo launches Daily Rewards campaign for Betfair

The campaign is the second major sports campaign against the brand’s new positioning, ‘Because we’re Betfair’, which launched this summer with a woolly mammoth dramatically breaking free from being frozen in ice to advertise Betfair removing cash out suspensions - a key bettor pain point.

It features days-of-the-week socks, which come to life in a bettor’s bedroom (director's cut, without legal Ts&Cs below):

The socks begin an excited dance through the house, choreographed to the classic tune ‘On A Ragga Tip’ by SL2. Matt King, continuing as the brand’s VO, claims that ‘any day can be a big deal’ for punters with Betfair’s Daily Rewards.

The spots were directed by Sye Allen through MindsEye, with post-production from Coffee & TV and sound by Bark Soho.

The campaign is split between football and horse racing, and the two TVCs are complemented by radio, social media and digital activity.

Stephen Mault, Marketing Director, Betfair said “We continue to challenge Pablo to create campaigns for us that break free of category norms and drive real stand-out. We are really proud of this new fun campaign for Betfair that positions our suite of offers in an exciting and different way to the competition, with this truly through-the-line idea. At Betfair we love a Monday, Wednesday as much as the big Saturday.”

Dan Watts, Executive Creative Director at Pablo said “I think we can all agree that there just aren’t enough sock based adverts out there at the moment. So it’s great to see them help bring the brilliant Betfair Daily Rewards to life in an entertaining way.”

CREDITS

Brand

Marketing Director: Stephen Mault

Head of Brand Strategy: Lisa Callow

Head of UK&I Brand Marketing: Harry Phillips

Racing Campaign Manager: Anna Glyn-Davies

Football & SAS Campaign Manager: Dan Ballantyne

Racing Campaign Executive: Lauren Hayhoe

Online Media Executive: Sarah Finegan

Head of Film and Motion Graphics: Robin Marks

Broadcast Advertising Manager: Marcus Richardson

Agency

Executive Creative Director: Dan Watts

Creative Team: Phillip Meyler & Darren Keff

Head of Planning: Mark Sng

Joint Managing Director: Harriet Knight

Business Director: Laura Hale

Senior Account Managers: Ben Trenchard & Louis M Wood

Agency Producer: Adrianne Godfrey

Head of TV: Tom Moxham

Project Director: Jay Koulias-Perez

Production Partners

Production Company: MindsEye

Director: Sye Allen

Executive Producer: Charlie Phillips

Producer: Jonny Kight

Director Of Photography: Benedict Spence

Editor: Matt Pochettino @ Marshall Street Editors

Post-Production: Coffee & TV

Post Production Creative Director: Phil Hurrell

VFX Shoot Supervisor: Neil Cunningham

Colourist: Simona Cristea

2D Lead: Angus Wilson

2D Artists: Nick John, Javier Leon, Kaushik Das Gupta, Rory Whittle, Adam Fenwick, Emir Hasham, Alan Maiden, Katie Rhodes, Ben Stonehouse

Motion Graphics: Kongchun Cheung

Post Producers: Johnny Fairburn, Shannen Ward

Sound: Andy Humphreys @ Bark Soho

Music Supervisor: Theodore Music

Track: ‘On A Ragga Tip’ by SL2.