Spurs Turn Back The Clock With Third Kit Launch

Created by T&P, the campaign pays homage to the club's history

By Creative Salon

02 September 2025

Spurs take us on a trip down memory lane with a playful Total 90-inspired campaign starring football trickster Billy Wingrove, Spurs legend Aaron Lennon, and first-team stars including Destiny Udogie, Brennan Johnson, Molly Bartrip, and James Maddison.

In the film created by T&P, set in a lavish North London home, the spot is packed with nods to noughties football culture and the iconic Nike Total 90 era – from retro haircuts and eyebrow stylings to a cheeky wink at the Club’s history of commemorating iconic games on DVD.

The film opens with Udogie smashing a radio with a classic Total 90 ball. From there, Wingrove weaves through the house, encountering:

A young fan styling his hair like Ronaldo... only to reveal he’s channeling “Brenaldo” – Brennan Johnson.
Aaron Lennon delivering a deadpan throwback to his trademark eyebrow grooming.
Molly Bartrip launching a ball across the pool

The spot concludes with James Maddison taking the camera with his own hands and drawing a target on the lens in homage to Wayne Rooney’s iconic T90 ad, and fire one of his trademark invisible darts – which morphs into the campaign’s bold graphic: IT’S CLASSIC TOTTENHAM.

James Fernandes Creative Director at T&P says – “The Total 90 era was bold, fearless and full of personality – we wanted to bring that same energy back for the Third Kit campaign, with a wink to the past and a nod to the future, with unapologetic swagger.”

About the Kit: The 2025/26 Third Kit fuses Tottenham’s classic colours with vibrant yellow and blue detailing, channeling the iconic look of the legendary T90 era. A retro-inspired cuff design and heritage club crest complete the look.

The new Nike Home Kit for the 2025/26 season is available through the Club website and Nike, in-store and online.

Credits:

Agency: T&P

Creative Director: James Fernandes

Associate Creative Director: Ben Fallows

Copywriter: Sam Collins

Art Director: Ivan Stanojevic

Creative: Charles Stuart

Creative: Terry Eeles

Strategy Lead: Ollie Fahey

Client Lead: Sarah White

Chief Production Officer: Charles Crisp