Deliveroo presents ‘Decision Time' campaign
Deliveroo releases next campaign in its ‘Food. We Get It’ platform, conceived by Pablo
28 September 2022
Deliveroo has revealed the next campaign as part of the brand's ‘Food. We Get It’ platform. ‘Decision Time’ celebrates great food and showcases the delicious choice of dishes and competitive offers available on Deliveroo from national chains to local favourites. The dilemma? You want everything. So what’s it going to be this time?
‘Decision Time’ shines a spotlight on the delicious dilemma of choosing your next meal on Deliveroo - from the cheesiest of pizzas, to the juiciest of burgers, and the crispiest of fried chicken, Deliveroo has a range of foods that you could only dream of.
Created by Martins Millers, David Carr and Gustavo Bonzanini from Creative Agency Pablo, the 30” TV spot follows a journey through the mind of a hungry consumer, as we watch her initially scroll through an array of flavourful options, to be immersed into a world of hyperbolic food suggestions, eventually ending in a shower of crispy fried chicken. The spot has been magnificently VO’d by Owen Teale, a voice now synonymous with Deliveroo.
Caroline Harris, Marketing Director UKI at Deliveroo said:
“Our new ‘Decision Time’ campaign is built from a real human truth. With so many brilliant local restaurants and national brands to choose from, this campaign showcases the delicious journey that consumers go on when browsing through our app deciding what to order, whilst demonstrating our brand’s role in bringing these options directly to their door.
Dan Watts, Executive Creative Director at Pablo said:
“Life is full of decisions. Like whether to order curry or chinese on a Friday evening. Luckily Deliveroo caters for all your food joys - whichever way you choose, you’ve won. It’s been a culinary delight working with Deliveroo and Blinkink on this - whose craft and care are as exquisite as a bacon double cheese brioche.”
Working with Director Joseph Mann, who also directed Anchor’s ‘the caf’, and Blinkink production, the commercial was shot in an ambitious one-day shoot. High-wire acrobatic shots of the lead protagonist, and a mixture of in-camera and post-effects (via Untold) were employed to achieve a sense of the world inside her imagination. SFX and music were provided by Wave, which helps bring to life the world of choice across the app, in Deliveroo’s signature humorous tone.
This campaign continues Deliveroo’s food-first approach, putting excellent quality and range of dishes at the fore-front of their communications.
Alongside the 30” TVC, there is a 10” cut down, which frames the range of offers widely available across different restaurants featured on Deliveroo. The ATL campaign is supported by TTL work & runs across TV, social & digital, continuing to showcase the choice and offers available via Deliveroo.
Marketing Director UKI: Caroline Harris
Director of Marketing, Brand and Media UKI: Ollie West
Senior Marketing Manager UKI: Mel Caplan
Marketing Associate: Antonia Munday
Chief Executive Officer: Gareth Mercer
Executive Creative Director: Dan Watts
Managing Creative Director: Laura Rogers
Creatives: Martins Millers, David Carr & Gustavo Bonzanini
Managing Partner: Sam Morgan
Head of Planning: James Broomfield
Business Director: Jamie Isaac-Richards
Account Director: Kate Shepperd
Account Manager: Holly Harvey
Head of Production: Tom Moxham
Acting Head of Production: Charlotte Lipsius
Senior Producer: Rose Reynolds, Adrianne Godfrey
Project Director: Katie Houghton
Film Production Credits:
Director: Joseph Mann
Executive Producer: Josef Byrne
Producer: Jack Bristow
Production Company: Blinkink
Art Director: Alison Dominitz
Production Company: Blink Ink
DOP: Joe Douglas
Editor: James Rosen at Final Cut
VFX: Untold Studios
Creative Director: Ben Cronin
Colourist: Aubrey Woodiwiss
On Set Supervisors: Christian Baker/George Rockcliffe
Executive Producer: Tomek Zietkiewicz/Tom Igglesden
Producer: Simon Downie
Production Assistants: Helena Almeida
Sound Engineer: Tony Rapaccioli
Sound Studio: Wave Studios
Music Company: Major Tom