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Butterkist gets out the popcorn for #WagathaChristie trial

St Luke’s wades into the #WagathaChristie courtroom drama with animated trial sketches

By Creative Salon

As it is illegal under UK law to take photographs and video inside courts – news organisations often commission court sketches. The surprise stars of the case are the artists who are relied on to create quickly drawn impressions of the various court scenes, these drawings have become the subject of intense debate on social media.

Butterkist and St Luke’s have cheekily spoofed the courtroom sketches by reimagining the scene with all the captivated attendees munching on their popcorn as the drama unfolds, including the barrister as Rebekah Vardy gives evidence.

The tactical press ad, created by St Luke’s, which launches on Tuesday 17 May will appear in the print issue of The Metro newspaper and on Twitter where people following the trial will be encouraged to #GoGrabTheButterkist.

Ilan Arkin, Marketing Controller at Butterkist says, “At Butterkist, we’re here for the unmissable moments. We were there for #Partygate, and we’re here with the nation again, as they watch the drama unfold and #GoGrabTheButterkist for #WagathaChristie. Nothing beats grabbing a bag of popcorn when edge-of-the-seat drama unfolds in front of you. From cinema to sitting room - or following the courtroom drama of our times (besides the other one…) - Butterkist is the perfect snacking partner.”

Rich Denney, ECD at St. Luke's adds: “#WagathaChristie is all over the news creating a right courtroom drama. Not only that, the courtroom drawings themselves are causing as much entertainment as the case itself and that is the perfect opportunity for the nation's favourite popcorn to pop up and join in the conversation. #GoGrabTheButterkist.”

The move follows Butterkist’s stunt outside Downing Street during “Partygate” in January, also created by St Luke’s, which saw the brand handing out packs of popcorn to passers-by, weary journalists and MPs at the gates of 10 Downing Street, as Sue Gray announced the findings of the inquiry into parties held at Number 10 during lockdown.


Advertiser: KP Snacks

Brand: Butterkist

Client Credits: Kevin McNair- Marketing Director

Ilan Arkin - Marketing Controller

Benjamin Theobold - Brand Manager

Katie Hill - Assistant Brand Manager

Campaign Ad Title: #gograbthebutterkist for #wagathachristie

Creative Agency: St. Luke’s

Executive Creative Director: Richard Denney

Creative Team: Phillip Meyler & Darren Keff

Artist: Miras from Stage One

Agency Producer: Anna-Marie Mennecier

Agency Planner: Emma Banks

Business Director: Will Bright

Account Director: Chloe Boothby

Account Executive: Hettie Shirtcliffe

Designer: Pete Mould

KP Snacks PR Agency: Red Consultancy

Phyllida Dingle, Associate Director (PR)

Georgia Thomas, Account Manager (PR)

Matthew Newman, Account Manager (Social)

Media: Starcom

Nicole Allen, Account Director

Molly Newman, Account Manager

Suhanya Kugathasan, Account Executive


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