Cannes Lions 2023 Decoded. The 'why' of winning a Grand Prix: Part 3

Case studies of the work that outshone the others at this year's Cannes Lions 2023. These case studies are a masterclass when it comes to telling the story of commercial creativity. A list curated with the help of LLLLTL. Take a look.

Creative Business Transformation

Microsoft – ADLaM (by McCANN, New York)

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Creative Commerce

Hunger Station – Subconscious Order (by Wunderman Thompson, Riyadh)

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Innovation

Augmental – Mouthpad^ (by Wunderman Thompson, Lima)

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Mobile

Pedidos Ya – World Cup Delivery (by GUT, Buenos Aires)

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Grand Prix For Good

Fondation Anne de Gaulle – Anne de Gaulle (by Havas Paris, Paris)

Glass Lion For Change

Korean National Police Agency – Knock Knock (by Cheil Worldwide, Seoul)

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Sustainable Development Goals

Mastercard – Where To Settle (by McCANN Warsaw, Poland)

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Health & Wellness

Partners Life – Last Performance (by Special, Auckland)

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United Nations and Lions Health Grand Prix for Good

Memorial Sloan Kettering Cancer Center – Working With Cancer (by Publicis Groupe – La Fondation Publicis ; Publicis Conseil, Paris ; Le Truc, New York ; Digitas, New York ; Saatchi & Saatchi Health, New York ; Publicis Groupe UK, London)

Pharma Lions

Eurofarma – Scrolling Therapy (by Dentsu Creative Buenos Aires, New York, and Chicago)

Creative Effectiveness

Cadbury – Shah Rukh Khan-My-Ad (by Ogilvy, Mumbai)

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Creative Strategy

Renault – Plug Inn (by Publicis Conseil, Paris)

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Dan Wieden Titanium

The Government of Tuvalu – The First Digital Nation (by The Monkeys, Melbourne)

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