Great Ormond Street Hospital releases Christmas appeal by adam&eveDDB
The animated film aims to help raise money for seriously ill children
18 November 2021
Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched its Christmas appeal.
The 60-second animation, by adam&eveDDB, shows how donations to the charity help bring seriously ill children one step closer to leaving the hospital and spending Christmas at home.
In the film, a real-life GOSH patient called Henry, who has spent two previous Christmases at the hospital, collects stocking donations that help him to grow taller as he travels back to his home in Yorkshire.
Set to the music track “Home to you (this Christmas)”, donated by Norwegian pop star Sigrid, Henry gathers more stockings on his journey, which he puts on to become taller and taller, eventually towering above Big Ben.
Henry finally reaches home where he sleeps in his own bed, waking up to find his mum and dad standing at his bedroom door carrying his baby brother, George, and a pile of presents. The ad closes with the endline: “This Christmas, your donation can bring a child one step closer to home.”
The film was created by directing duo Tjoff Koong and produced by Strange Beast. The campaign launches on November 18th and will be supported by digital media and DOOH.
Liz Tait, GOSH charity’s director of fundraising, said: “Christmas is such a crucial time for us at GOSH Charity and we’re so grateful to our incredible donors for their generosity and support at this special time of year. We’re so excited to launch our 2021 Christmas Appeal which depicts Henry’s journey home, helped along the way by magical stockings that represent donations. All the money raised from this year’s appeal will help support seriously ill children, like Henry, from across the UK, so we’d like to say a huge thank you to everyone involved.”
Charlotte Wolfenden, managing partner at adam&eveDDB said: “It’s been incredibly humbling to work with GOSH Charity on their Christmas appeal this year and to bring to life the magical story of Henry’s journey home. We really hope it encourages people to support GOSH Charity this Christmas, so that other children like Henry can celebrate Christmas at home with their families’’.
GOSH Charity is also partnering with Hamleys to create a giant Christmas tree installation in their Regent Street store. Launched on 14th November, the tree is dressed in the theme of the campaign and based on the ad. Completing the installation is a model of Henry on top of the tree, built by acclaimed model maker Andy Gent, best known for his work on Wes Anderson’s Isle of Dogs.
Client: Great Ormond Street Hospital Children’s Charity (GOSH Charity)
Brand: Great Ormond Street Hospital Children’s Charity (GOSH Charity)
Project/Campaign name: One Step Closer to Home
Client: GOSH Charity
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson & Mike Sutherland
Creative Director/s: Molly Wilkof & Mark Shanley
Copywriter: Molly Wilkof & Mark Shanley
Art director: Molly Wilkof & Mark Shanley
Agency producer/s: Celestine Hall, Nikki Cramphorn, Jessica Middleton
Planner/s: Stuart Williams
Joint CEOs: Mat Goff & Tammy Einav
Managing Partner: Charlotte Wolfenden
Business Director/s: Jo Lorimer
Account Director/s: Beatrice Kenyon-Jones
Account Manager/s: Dorothy Tang
Senior Paralegal: Trine Odin
Social Executive: Osob Yusuf
Media agency: Hearts and Science, All Response Media
Production company: Strange Beast
Executive Producer: Zoe Muslim
Producer: Amy Ashton, Louise Simpson
Production Assistant: Maria Kolandawel
Director: Tjoff Koong
Animators: Magnus Lenneskog, Tezo Kyungdon Lee, Simona Mehandzhieva
Hamleys Tree Model: Arch Model Studio