Adam&EveDDB launches next chapter of Lloyds Bank campaign
The work demonstrates the bank's commitment to be by the side of customers
18 February 2022
Lloyds Bank and Adam&EveDDB have launched a 60” spot featuring the brand’s iconic black horse, this time alongside a herd of horses running through familiar locations.
The impact of the herd is balanced with a final moment of intimacy between one horse and a young woman, wherein the bank recommits to be by the side of its customers.
Set to an original orchestral version of Rag ‘N’ Bone Man’s “Giant”, recorded with London Symphony Orchestra, “Drumbeat” breaks on 19th February and will be seen on TV, OOH, DOOH, digital, social, cinema and VOD.
The creative work will be live in multiple bursts throughout 2022.
Ben Tollett, group executive creative director at adam&eveDDB, said: “The ‘Drumbeat’ campaign is a fresh demonstration of how Lloyds Bank continues to support its customers, wherever they may be, and remains by their side, whatever life throws at them.”
Richard Warren, director of marketing communications at Lloyds Bank, said: “Our new ‘Drumbeat’ advert brings our iconic black horse into the heart of daily life, demonstrating our timeless commitment to families, businesses, and communities across Britain.”.
Sam Pilling directed the film through Pulse Films, and the print was shot by Dean Rogers from Visual Artists.
Client: Lloyds Bank
Brand: Lloyds Bank
Project/Campaign name: Drumbeat
Clients: Richard Warren, Daniel Stewart, Victoria Handley, Olivia Clarke, Georgia Perriss, Emily Morrey, Aamir Suleman
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Executive Creative Director/s:
Creative Director/s: James Gillham & Graham Cappi
Copywriter: Graham Cappi
Art director: James Gillham
Agency producer/s: Petrina Kilby, Nicola Applegate, Charlotte Ellison, Ben Sharpe
Planner/s: Charlie Snow, Ben Worden, James MacAskill
CEO: Tammy Einav
Managing Partner: Charlotte Wolfenden
Business Director/s: Fraser Thomson
Account Management: Sophie Kelting, Jake Gidley, Alice Shedden, Florence Campbell
Designer/Typographer: KING HENRY
Media agency: Zenith
CEO: Natalie Cummins
Head of Specialist Capabilities: Richard Clay
Media Planning Director: Georgina Lindley
Media Planning Manager: Anna Mere
Media Planning Director: Simon Hunter
Production company: Pulse Films
Executive Producer: James Sorton
Producer: Chris Harrison
Director: Sam Pilling
D.O.P: Franz Lustig
Editing Company: TenThree
Editor: Ellie Johnson
Post Production: Selected Works
Post Producer: Alex Fitzgerald + Katie Sharpe
VFX Supervisor/ECD: Wes (Jonathan Westley)
Telecine Producer: Tamara Mennell, Black Kite Studios
Colourist: Tom Mangham, Black Kite Studios
Music Supervisor: Siren - Josh Gibbard
Audio Post Production: Sam Ashwell @ 750MPH
Soundtrack name and composer: Giant by Graham/Harris/Hartman/Miller. Arrangement by Troy Miller.