NCA launches debut campaign for Quidco

The "It Pays To Quidco" spot marks NCA's expanded remit with Moneysupermarket Group

By Creative Salon

15 February 2023

NCA has expanded its remit with Moneysupermarket Group; picking up the Quidco account and kicking off the relationship with a new campaign “It Pays To Quidco”.

Shot from the perspective of a doorbell camera, we watch a series of heroic posties deliver the icons of online shopping to your front door; not just delivering parcels, but cash-back too.

The film was directed by Alicia MacDonald through Missing Link Film. The campaign is running across social, online video, and BVOD and is live from the 15th Feb.

Lis Blair, Group Chief Customer Officer, Moneysupermarket Group said: “We’re all trying to make our money go further and earning cashback on your shopping can really help. It doesn’t matter what you’re buying – your weekly food shop, something to make your bathroom more spa like, or that long saved for holiday – with 5000 retailers on Quidco you can earn cashback on it.

We’re excited to be working with NCA and UM to help more people discover the power of cashback, and to highlight the oftenunsung heroes of online shopping who brave not only the weather, but a host of other unexpected surprises to deliver our shopping.”

James Murphy, founder and CEO of New Commercial Arts said: “We are delighted to be extending our relationship with Moneysupermarket Group, with the Quidco brand. Helping households save money has never been more important, so it’s a great opportunity to relaunch one of the UK’s leading cashback sites. We look forward to working further with the brand on both creative communications and its core customer experience.”