St Luke’s release campaign promoting rapid grocery delivery service Zoom by Ocado

St Luke’s promotes rapid grocery delivery service Zoom by Ocado

Dedicated online grocery retailer, Ocado Retail, releases new campaign launching rapid grocery delivery service

By Creative Salon

07 June 2022

The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area.

The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.”

Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.

Zoe Hannah, Senior Customer Lead for Zoom by Ocado says, “Zoom by Ocado is a rapid delivery service, which doesn’t compromise on choice– it includes Ocado’s own-label ranges, M&S branded lines and hyper-local suppliers. We’re set apart from the competition by our mountainous range of over 10,000 products to choose from, delivered in under 60 minutes. We are hugely excited to showcase this fantastic proposition in this fun interpretation of speedy groceries. We hope that our new campaign brings a smile to Londoners’ faces this summer.”

Alan Young, CCO of St. Luke’s adds, “Ocado’s unique range of produce and branded products make this an ideal opportunity to add a playful personality to the Zoom by Ocado campaign. We hope the humorous portrayal of fast-moving items such as pineapples in safety helmets and the rhymes are a memorable and human connection to the new delivery service.”

Creative credits:

Advertiser: Ocado

Client: George Dean - Head of Zoom by Ocado; Zoe Hannah- Senior Customer Lead; Jess Ely- Senior Marketing Executive

Creative Agency: St. Luke’s London

Chief Creative Officer: Alan Young

Creative Partner: Julian Vizard

Creatives: Alexandria Bailey & Joaquin Olascoaga

Head of Photography & Illustratiom: Daniel Moorey

Agency Producer: Dee Antoniou

Agency Planners: Tara Ellis

Business Director: Rosie Gilligan

Account Director: Chloe Boothby