Tesco Celebrates Its Meal Deal Offer

Tesco is launching a new campaign, shining a spotlight on its beloved Meal Deal to celebrate a major upgrade, with improved ingredients and the introduction of a plethora of brand new products.

Tesco’s offering is given the icon treatment in the new social campaign, created with BBH London, with a film that showcases the UK’s universal love for the Meal Deal. 

Murray Bisschop, UK MD at Tesco, said: “The Tesco Meal Deal is hugely popular with our customers, and we wanted to let them know we have made it even better, with millions of possible combinations across our stores, our recent improvements to ingredients and more than 20 new mains introduced, the Tesco Meal Deal has got something for every taste.”

The film, ‘Tesco Meal Deal - Your Best Combo, Made Better’, is directed by Otis Dominique and produced by BBH’s Black Sheep Studios. It shows British Meal Deal lovers from all walks of life passionately stating why their combination is unquestionably the only 10/10. Catch is: that whatever Meal Deal they think is best, just got better.

The spot opens in an urban park with an innocent Meal Deal lover about to tuck into his lunch. So stoked about his choice, he uploads it to the ‘gram, shouting about how the improvements “slap”. But he’s quickly interrupted by a flurry of other Meal Dealers around the park, each stating their claim as to why their choice is the only 10/10. Emotions ramp up until a calming Tesco colleague gives us her definitive ‘top tier’ choice.

Breige Donaghy, product director at Tesco, said: “To deliver our customers the best experience we have made several quality improvements to our Meal Deal, whether it is selecting plum tomatoes for extra sweetness in our iconic BLT to larger, juicier prawns in our prawn mayo. Lunch time has just got more tasty.”  

Some of the Meal Deal improvements include switching to cheddar matured longer for extra strength, plum tomatoes for extra sweetness and adding new seasonings for a more delicious flavour. There’s also seven new salads in the core offerings, for healthier lunch options.

Thomas Reynolds, associate creative director, BBH London, said: “As soon as this brief came in I knew it was a chance to give the Tesco Meal Deal the iconic treatment, and rightly so. Every Brit has a combo they are willing to die on a hill for, reflecting this in a playful way was the only way I wanted to go. PS - it’s prawn mayo sandwich, BBQ Hula Hoops and a Coke. End of.”

The campaign will run for four weeks across social platforms including TikTok, Facebook and Instagram.  The Tesco Meal Deal is priced at £3.60 for Clubcard members, and £4 for those without a Clubcard. This continues to represent excellent value, with more than 10 million Tesco meal deal combinations available.

CREDITS

Client: Tesco

Campaign: ‘Tesco Meal Deal - Your Best Combo, Made Better’

UK Marketing Director: Murray Bisschop

Head of Content, Social & Influencers: Daniel Porter

Content & Social Media ManagerOliver Hastings

Content & Social Media Assistant: Ben Kearney

Food Brand Manager: Violaine Barthe

Advertising agency: BBH London

CCO: Alex Grieve

Executive Creative Director: Helen Rhodes

Deputy Executive Creative Director: Felipe Serradourada Guimaraes

Associate Creative Director: Thomas Reynolds

Managing Partner: James Rice 

Social Director: Luke Abbott

Social Account Director: Liam Smith

Account Executive: Shreya Jayanna 

Head of Strategy: Saskia Jones

Senior Strategist: Tom Papaloizou

Strategist: Anna Fitzpatrick

Chief Production Officer: Stephen Ledger-Lomas

Head of Production: Victoria Keenan

Head of Film: Georgina Kent

Agency Film Producer: Nikola Oksiutycz

Agency Film Producer: Ali Terrell

Designer: Emily Varga

Media Agency: Essence Mediacom

Production Company: Black Sheep Studios

Executive Producer: Sophie Fitzgerald

Director: Otis Dominique

Producer: Ethan McDowell

Production Assistant: India Claydon-Richards

DOP: Henry Gill

1st AD: Tom Wynborne 

Art Director: Jaclyn Pappalardo

Editor: Phoebe May

Post-production company: Rascal and BBH Makers

Motion Graphics Designer: Lucy Russel-Bates

Grade: Dan Levy

Sound studio: Rascal - James Lyme

Producer: Clementine Beck

Sound engineer: Nick Olsouzidis

Music composer: Chris JP Franks 

Music supervisor: Black Sheep Music - Hywel Evans and Daniel Olaifa

Music company: CLAP London