adam&eveDDB 2025: A Creative Force Of Reckoning

It's been another year of creative excellence for adam&eveDDB, showing yet again the agency knows the spells to cast for creative effectiveness. 

Its future, however, is set to be entering new exciting waters as, after the dissolvement of DDB, it has been backed by the Omnicom-IPG’s merger in the UK. From 2026, the agency will absorb TBWA\London, and will continue to be a force to be reckoned with as a part of Omnicom UK’s creative ammunition - still under the leadership of CEO Miranda Hipwell. 

Its year of change also consisted of building upon pre-existing foundations in which Hipwell led the charge of hiring and promoting some fine talent - starting with her arsenal of leadership.

Ant Nelson and Mike Sutherland were promoted to chief creative officers from executive creative directors, and WIll Grundy was promoted to chief strategy officer from head of planning, after the departure of Rick Brim and Martin Beverley last year. 

Stuart Williams was then promoted to head of planning from planning director, and Mark Shanley and Matt Gay were promoted from creative directors to ECDs. 

This shake-up didn’t just end with top-bench leadership promotions: Katherine O’Brien joined as an ECD from the US (teaming-up with Nelson and Sutherland); Amber Casey and Nicola Wood teamed up as creative directors; Mike Kennedy and Pauline Ashford joined as creative directors; and Lori Meakin joined as planning partner. Also, Tom Ghiden joined as managing director from JOAN London; Martin Bassot joined as strategy; Rani Patel joined as brand and business partner; and Britt Iversen joined as executive strategy director. 

Creative Salon on adam&eveDDB's 2025

This year adam&eveDDB stocked up its already groaning awards cupboard. The agency once again cemented its place as a frontrunner in British creativity at Cannes Lions, taking away nine wins across four different campaigns, including work for CALM and Twix. The success meant it picked up more awards than any other UK agency. It also won Agency of the Year at the Campaign Big Awards.

The agency began the year with another installment of its award-winning ‘Missing Birthdays’ campaign for the suicide prevention charity Campaign Against Living Miserably (CALM), following the story of Evelyn. The work took home a gold, silver and bronze Lion at Cannes Lions 2025.

Its eye-catching out-of-home work for Dreamies - ‘Ad Attack’ - showcased the extreme lengths felines will go to for their favourite snack. Using the environments surrounding the billboards, from scaffolding to drainpipes, 3D fibreglass cats caught the eyes of passers-by.

The agency's debut work for PUMA saw the launch of the apparel brand's biggest global campaign to date with ‘Go Wild’. The work highlighted the evolution of PUMA’s identity and its commitment to redefining the market - 'high' in style.

‘Five and the Thrilling Engagement’ for Great Western Railway (GWR) was the latest instalment of its Famous Five series. The work looked to capture the spirit of adventure and the excitement of discovering new places with GWR.

Its work for Twix built on the brand platform ‘Two is more than One’, introducing ‘Twix Harmoniser’ - a digital tool created in partnership with Meta for WhatsApp that harnesses the idea of two voices cutting through the noise in new ways.

Using AI technology voices are doubled, turning them into sweet sounding duets. The work went on to win a silver and three bronze Lions at Cannes Lions 2025.

Meanwhile, Columbia Sportswear revealed its new brand platform ‘Engineered for Whatever’ - its debut work with adam&eveDDB. The work showed the highs and lows of of being outdoors.

And its Christmas campaign for Disney - ‘A Disney Holiday Short: Best Christmas Ever’ - invited audiences to a new original festive story following the story of a little girl and her doodle who comes to life on Christmas Day.

It was the icing on the cake for another creatively adventurous and diverse year.

Creative Salon says... Adam&eveDDB is an agency that showcases the very best of British creativity. Its work - and its haul of awards - is testament to the new leadership team Hipwell has assembled. With the agency subsuming TBWA\London next year it has an even bigger creative palette from which to work across.