/f/102932/1240x697/1f95ce84f1/work-of-the-week-21-may-2026.png)
The Times' Windows To The Past, Cadbury's Squad Goals, McCains' Dad Jokes, and More...
the best work, curated
21 May 2026
'Style It Out' or Tesco's F&F by BBH London
The latest ad campaign for the clothing and homeware brand showcases how it can help customers navigate summer travel.
'Style Unpacked' for Woman's Tennis Association by Run Deep
The launch of the tennis- themed fashion series features four key players including Victoria Mboko and Camila Osorio.
'Now We're Cooking' for Tesco by BBH London and EssenceMediacom (WPP Media)
The winner of this year's Channel 4 Diversity in Advertising award, the campaign sees Tesco recognise and respond to the issue that millions of disabled people feel excluded by traditional online recipes.
'Rewards Grabber' for Coral by Wonderhood Studios
The bookmaker celebrates the 1980s arcade-inspired makeover of its gaming platform with the latest instalment of 'We’re Here For It'.
'Happy 4th Fairer Share Day' for Nationwide by Mother
The ongoing ANY BANK campaign returns for its seventh installment, which this time sees pompous Hugo forced to brave the London Tube. it promotes Nationwide's annual Fairer Share Day.
'Win For Your Squad' for Cadbury by VCCP
Featuring football stars Declan Rice, Lauren James, and Virgil van Dijk, the campaign is a nationwide initiative which aims to shift the focus from individual glory to collective celebration.
'Dad Joke' for McCains by adam&eve\TBWA
This latest through-the-line campaign encourages fathers of pre-teen sons to keep them close through laughter.
'Do Us A Flavour' TikTok Gameshow for Walkers by DEPT
Hosted by Poppy O'Toole and featuring a host of other creators who will between them decide the top two new flavours of crisps released by the brand.
'Crunchiest Ever' for Birdseye by Havas London
Featuring a striking oversize 3D special‑build billboard at the O2 Apollo Manchester, the wider multi‑channel campaign aims to remind families and fans why the Fish Finger remains one of the UK’s most recognisable and enduring household staples.
‘For Our Changing Times’ for The Times and The Sunday Times by T&P
The two week campaign uses Ai and mixed reality technology to transform DOOH into windows to the past.
'Be a Forever New Yorker' for StreetEasy by Mother New York
The real estate brand is partnering with some of the city’s most iconic institutions — Roberta's, Russ & Daughters, the Guggenheim, Playwrights Horizons — to let New Yorkers book reservations in 2046.
Share
