Things That Go Bump in the Brief

Reuters Celebrates Pure and Trusted Reporting

Gravity Road uses cinematic AI to showcase the power of news from the source

Barclays unveils new brand direction in major UK campaign

VCCP's debut campaign shows Barclays’ role as a force for progress by tapping into contemporary societal tensions

TfL Looks To Prevent Deaths on The Roads

Created by VCCP, the work aims to change driver behaviour

'We’re Not Just Here to Do Your Expenses': AMV BBDO’s Mikko Hautanen on the Fun Side of Finance

There’s nothing grey about Hautanen’s corner of the agency. The Finnish-born exec wants to bury the myth of the dull financial director once and for all - because, as he says, numbers tell stories too

Five Reasons Why... Edelman Has Launched A Sports Division

The PR powerhouse has long been a player in sport. Now with Edelman Sport it’s putting structure around its strengths, and signalling serious intent

Things That Go Bump in the Brief

From haunted supermarkets to spectral crisp packets, UK advertising has always had a thing for the afterlife. This Halloween we take a peek inside the creative crypt

Five Reasons Why... Pablo’s Backing of Orkestrate Matters

The deal comes as clients demand agencies combine creative firepower with operational muscle

Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

What Scares Up A Spooktacular Halloween Ad?

Creatives outline what they think makes the best spooky campaigns

DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.

Bubble Bursting AI Prompts: Ruairi Curran On Fuelling His Mind With Playfulness

Gravity Road's executive strategy director explains why flâneuring about town is no longer enough

Kidults: A New Hope for Marketers?

From Star Wars figurines to squishy toys, kidult culture is booming and advertising needs to catch up. The opportunity to speak directly to grown-ups who play is a fresh frontier

Ogilvy's Flavours of Strategy

Natalie Chester, strategy director, and Ryan Thomson, senior strategist, dive into the thinking behind two of its famed campaigns

'I would like to restore optimism about this industry': Meet Saatchi & Saatchi's New CSO

Sam Wise shares his aims and ambitions as he takes up the CSO role at the Publicis agency

Galactic Fandom Meets Brand Power

Javier Meza, Coca-Cola's chief marketer for Europe, outlines how the brand joined forces with Star Wars

A View From 2030

WPP Media's president, global business intelligence, explores the world of advertising and innovation from five years away with a first-hand account of how ads and tech evolve

Creativity In The Age Of Calories

When HFSS was just a jumble of letters, some of the nation’s most notable ads sold chocolate, crisps and cola with unapologetic verve. Here’s to the deliciously 'bad' old days