The Challenging world of marketing family-owned businesses

McDonald’s Mini Hash Browns Are a Crispy Chip Off the Old Block

Created by Leo Burnett, the fast-food chain celebrates its beloved hash brown heritage with bite-sized delights, showcasing the greatness of the potato family

Kleenex Breathes New Life This Cold And Flu Season

The art-inspired campaign by FCB London highlights its new 'scrunch to release' scented tissues

John Lewis Combines Creativity and Quality With 'Made By Care' Range for Young People

The campaign, created by Saatchi&Saatchi, leads with a new lifestyle range that will raise donations for the care-experienced community

Five Things We Learned... About Dentsu Lab Launching in London

In its mission to further drive innovation, the network has expanded the tech initiative to London

The key product of strategy is Not the brief

The Gate's chief strategy officer Kit Altin argues that treating 'The Brief' as strategy's key artefact is a big, yet surprisingly common mistake

Charity Advertising Is Booming - But What Does That Say About Us?

Spend on charity advertising is growing according to a recent report by the Advertising Association. But what does that say about the times we live in?

There Are Signs of Positivity For Marketers Despite Pre-Budget Jitters

The latest IPA Bellweather report perhaps didn't surprise when it revealed a widespread pause in spend in recent weeks, but this is an industry that cannot afford to dwell on difficulties

The marketer bringing back an enduring advertising property: Elodie Peribere

Coca-Cola UK marketing director brings back the 'The Hunk' to reinvigorate Diet Coke and inspire generations

Behind Knorr's Gaming Campaign To Promote Veggie Consumption

A look at how a campaign by MullenLowe for the Unilever-owned brand aimed to revolutionise how gamers viewed their greens

the age of 'conspicuous hydration'

Every trend can change, decline and evolve warns Ogilvy UK head of strategy as he looks at the consumer thirst for the ginormous adult sippy cups

The Rising Tide Of Effectiveness Proves The Need For More Long-Term Partnerships

A new report from System1 and the IPA underlines the message from the Effectiveness Awards that long-standing client/agency relationships drive growth

How Brands Can Flex To Avoid the Cringe

With the publishing of a mobile-first guide to social design in the age of creators, That Lot's team explore a range of social media musts

Five Things We Learned… About How Cadbury Conquered Christmas

The IPA Effectiveness Award-winning 'Secret Santa' campaign by VCCP has shifted hundreds of thousands of bars of chocolates while growing the brand's consumer reach

Cheers to Change: Why Non-Alcoholic Drinks Brands Are Here to Stay

With a growing consumer base that wants to socialise without getting drunk, major drinks makers have been expanding their brand portfolios to capitalise

The future of strategy is at the top of the mast

Strategists must leave the quarters and climb the mast to navigate and steer growth opportunities, argues TBWA\London's strategy director

Why Advertising Must Become More 'Open Source' To Combat Effectiveness Decline

Catherine Kehoe, chief customer officer for Nationwide Building Society and chair of the jury for this year’s IPA Effectiveness Awards, gives a battle cry for change

Why brands should give a F*ck about trends

Trend jacking might seem like a good idea for brands to draw some quick and cheap attention from young people, but it might not always be a wise one

How Ruby Wax’s Frazzled Inspires New Conversations About Mental Health

With help from Revolt, the charity has re-launched with a fresh campaign and look to make these discussions more relatable and accessible to all