We've always been the engine room

Who's Up For Sharing What They Know

Brilliant creativity comes from collaboration and generosity according to speakers at this year's UK Creative Festival

The State of independence

How's the independent agency sector feeling about the potential economic turmoil ahead?

Welcome to the Age of Relevance

MediaCom's chief transformation officer says planners need more skills than ever before

Hogarth, Gehry and Brazilian pop: Ogilvy UK's André Laurentino on his creative inspirations

Ogilvy's CCO shares the three creative references he constantly returns to

Creating conditions for great media thinking in the age of optimisation

Increased media complexity means that media agencies have had to create a different environment to foster creativity. But how?

Insight Needs Some Proper Crackle

Abbott Mead Vickers BBDO's strategy chief on the importance of separating signal from noise when it comes to planning

A new media playbook can help FMCG brands unlock future growth

Digitisation can fuel consumer growth in the midst of a looming recession

Are loyalty schemes a marketer’s best weapon given consumers’ rising costs?

We asked industry experts whether the rise of loyalty schemes are useful for consumers at a time of rising prices

The role of a creative studio is changing

Creative production studios are a well-established component of all marketing groups. But they’re currently evolving at a speed that the industry’s not witnessed before

Adopting share of life thinking

Saatchi & Saatchi's chief strategy officer on the new way strategic success should be measured

The not so gentle art of planning

Agency planning departments and the roles of the planners therein are changing. These changes are for the better

How are we advertising to people when wallets are empty?

UK inflation hits a 40-year high as food and energy price surge continues. How should the business of advertising help consumers navigate these times?

It’s time to set CRM free

Unloved and shackled to the sales desk, CRM's disconnected from its purpose -serving the brand and its products. Wunderman Thompson's global client partner looks at why it's time to set it free

Kapow! Superheroes forever?

Superheroes can give brands superpowers that others can only look at in awe

Atomic at 10 – looking forward to another decade of helping clients crush it

On its 10th anniversary, the chief executive of Atomic reflects on the past decade and what the future holds

Are agencies well placed to weather spiralling inflation?

Inflation rates have doubled since we published this piece in January, making the argument that agencies need to focus on commerciality more resonant than ever

We'll be right back after this short break

It's time to get out the windbreak, beach changer and bucket and spade until September comes

Brands must support consumers during the cost-of-living crisis

MediaCom UK’s chief strategy officer and strategy director explain how consumers want brands to help them through the tough times

Goodstuff and Yorkshire Tea on taking risks, independent spirit and staying together for 10 years

Dom Dwight, the marketing director of Bettys & Taylors of Harrogate, and Sam Drake, managing partner at Goodstuff, are next in our series on the power of enduring relationships

How does virtual production supercharge the creative process?

Is virtual production a tool that can save time and drive efficiencies or one that unlocks unlimited creative possibilities?

Ill winds blow no good

A review of last week's Creative Salon features

Ask Not For Whom The Bellwether Tolls

The latest IPA Bellwether Report reveals that adspend forecasts are set to fall over the rest of 2022 and 2023

Pablo: "we just want to surprise people"

Pablo has made a series of hirings with two new creative director teams. The agency's founder Gareth Mercer and his management team talk about why the agency is making waves

Will Ofcom's proposed changes to TV ad minutage drive levels of ad fatigue?

The regulator is looking at increasing the length of ad breaks of the commercial terrestrial channels

A few of Dougal Wilson's top spots ahead of Paddington 3

The Blink-repped director is set to helm his first feature and the third instalment of Paddington

Creative Conversations With Chaka Sobhani & Mark Elwood

Leo Burnett global chief creative officer Chaka Sobhani and London ECD Mark Elwood talk about their relationship, agency culture and the importance of awards

What do clients get wrong in the briefing process, and how can it be made better?

Recent IPA research shows a worrying disconnect between marketers and agencies in the briefing process

You're not a rock star, you're a leader

Recent events have shown how real leadership does - and doesn't - work

How do we turbocharge British creativity?

We asked a number of creatives to gauge where they see British creativity today and how it can be boosted further

BBH: when Alex met Karen

BBH's global chief creative officer Alex Grieve and London chief executive Karen Martin talk about their new partnership - as well as Alex's beautiful hair

Most Creative Marketers: Michelle Graham-Clare

McDonald’s UK & Ireland’s top marketer talks about the power of human connection, great coffee, and brand passion

Most Creative Marketers: Phil Almond

Creativity must be harnessed for effectiveness, says Cancer Research UK's executive director of marketing, fundraising and engagement

Most Creative Marketers: Emily Somers

Emily Somers, the UKI marketing director at Deliveroo, talks "food first" and her love for Wendy Cope's poetry

Goodstuff launches advertising & media module with Your Game Plan

The online module is accessible to 95 colleges and more than 1,000 schools across the UK

Wunderman Thompson Opens Applications for Catalyst Academy 2022

The industry-defining recruitment programme returns for a second year to help grow the marketeers of tomorrow

BBH expands creative placement scheme The Barn

The agency refreshed The Barn programme last year with the appointment of Tony Cullingham

Digitas UK makes Anon CV available to recruiters

The agency is making its CV anonymisation tool free and open source so it can be used by employers everywhere

New training academy launched by The&Partnership & mSix&Partners

The&Academy, a new apprenticeship scheme for the advertising industry, has been launched by The&Partnership and mSix&Partners

BBH announces winners of global short film competition

Differently Does It reveals the next generation of creative talent

Werkhouse opens applications for early-career creatives

The Bristol-based weekend studio experience is seeking creatives over 18 years old looking to pursue a career in design

VMLY&R Launches Inclusion Experience Practice in the UK

The practice aims to accelerate sustainable cultural change in client organisations, drive business growth and instil creative inclusivity at the core

Grey London encourages clients and suppliers to join its DEI commitment

Grey’s Collision of Difference to get to better, stronger ideas and lead to more interesting, more effective work

Saatchi & Saatchi Teams Up With Channel 4 For New Talent

Saatchi & Saatchi partners with Channel 4 to use its legendary Cannes showcase to champion emerging talent from global creative centres, starting with the UK

Media Smart Adapts Educational Resource For SEND Students

Resource has been adapted for SEND (special education needs and disabilities) students following grant funding from the Department for Digital, Culture, Media & Sport (DCMS)

VCCP Stoke Academy launches Apprenticeships

Scheme will offer full-time job opportunities

Wunderman Thompson launches peer-to-peer mentoring app for women

The app connects women mentors and mentees

Havas Media Group launches side-hustle training initiative

Havas Media Group, under the leadership of CEO Patrick Affleck, will be the first ever agency to actively train their staff to launch a side hustle

First Bite – adam&EveDDB’s new paid placement scheme

Lucy Wilson, 23, from Wigan, was the first to test out First Bite Strategy and has written an account of her experience