Scratchcards, Storytelling and Strategy

Like Moths To A Flame

Harman Kardon's campaign 'See/Hear' showcases how light and sound transform into art. Marketer John Livanos and the Havas London creative team discuss repositioning the premium brand

Scratchcards, Storytelling and Strategy

Now heading up the strategy to drive engagement around The National Lottery and its stable of games, Allwyn UK chief marketer Steve Parkinson discusses his career and his plans for the gaming brands

What A Victorian Bathhouse In My Backyard Reveals About the Future of Brand Building

TMW's group head of planning outlines why the Palace x Nike collaboration isn’t just a pop-up, but a glimpse of things to come

The Harvey Nichols Christmas Ad That Caused A Furore

Zoe Eagle, CEO of Iris London, celebrates the 'Walk of Shame'

Raising The Stakes For Design Across Droga5

Dan Roberts, the newly appointed creative director of design for Droga5 London, outlines his creative career, the challenges he faces, and the ambition he has to grow the discipline across the network

The Christmas Campaign From Argos That Was Literally Banging

T&P ECDs Matt Moreland and Chris Clarke share their favourite campaign for the festive season

Five Reasons Why... VCCP Has Launched Its Social Division

'VCCP Social Club' is another chapter in the agency's history of challenging the status quo

Beyond the Ledger: DEPT's Finance Chief On Agency Life

Forget the clichés about bean-counters. David Neal shows how modern agency finance leaders are driving creativity, collaboration and AI-powered transformation

Designers Should Think Like DJs When Developing New Brand Systems

Girl&Bear’s head of design discusses how he sees the need for a 'mixing desk approach' to developing brand assets

Five Reasons Why... Omnicom Is Backing TBWA

The Disruption network stands tall within the new Omnicom

The $25bn Machine: Headlines Belong to the Giants, But Talent Shapes the Future

Omnicom is now the world’s biggest holding company. Jobs will go, careers will shift. But talent adapts, reinvents, and new stories are already taking shape

Inside The New Omnicom

Omnicom just swallowed IPG to create advertising's biggest holdco. Here are five takeaways from its new power structure

Five Reasons Why… Omnicom Is Backing adam&eve in the UK

The Omnicom-IPG merger is redefining the UK agency map - and adam&eve is emerging as a winner

Five Reasons Why… Omnicom Is Backing BBDO

The agency network is poised to become the group’s most scaled global creative platform

Five Reasons Why… Omnicom Is Backing McCann

The agency network is one of the central pillars of Omnicom’s post-merger creative strategy