The Anime Effect: Brands, Enter with reverence

Grey London ECD pours out his love for everything anime, but warns advertisers not to forget their place. "We're in the business of building brands, not culture", he argues and offers some lessons

By David Wigglesworth
Anime Advertising David Wigglesworth

The Clash of British and Brazilian Brilliance

In the latest installment of our series exploring the cultural inspiration brought to Britain by non-native creative leaders, we hear from Ogilvy UK's CCO, Dede Laurentino

By Dede Laurentino
Dede Laurentino

What Makes Advertising Memorable?

VCCP has released a research paper outlining what it believes help ads stick in the minds of consumers at point of purchase

By Stephen Lepitak
memorable ads

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