Omnicom & IPG Unite

Betway Celebrates Xmas with Kelly Brook, Thierry Henry & Dave

McCann delivers a fresh and festive twist on betting ads

Will Kevin And Katie Say 'I Do' In Aldi's Christmas Finale?

The conclusion to the three-part saga was devised by McCann's

THINK! About Drug Driving Says the Department for Transport

The safety campaign returns with FCB London's first work for the organisation

For Heritage Brands, Commitment is the New Creativity

Iris’s Global CCO argues that the bravest thing a heritage brand can do today isn’t to reinvent itself, but commit to a simple platform that learns and evolves

Omnicom & IPG Unite

After almost a year, the biggest advertising agency merger has been completed. Here's why it makes sense for both parties

Positioning Reuters as the source of truthful News

In an era clouded by disinformation, Reuters is reclaiming clarity. Gravity Road's Mark Eaves and Josh London, head of Reuters Professional, discuss making the partially AI-generated brand campaign

Inside the Minds of Dentsu’s Changemaking Creatives

Olly Wood and Matt Searle discuss finding their creative feet and their ambition to make a measurable impact

Challenger Brands Vs. LHF Rules

Marketing experts weigh in on what it takes for rising brands to disrupt, and the impact regulations may have on creative innovation

Amelia Torode's Three stimulating diversions

The Ogilvy strategy chief shares three things she does to keep her thoughts flowing

Bickering, Brainrot and Big Ideas

Meet Wonderhood Studio's newest midweight duo, Holly and Alysha, who share their sources of inspiration - from The Apprentice to the depths of Reddit

Shifting Sands For Marketers And Advertisers

It's another moment of crucial reinvention for an industry that never stands still

Fragmented audiences don’t have to mean fragmenting ideas

Harnessing the unifying power of the truth to deliver creative effectiveness explains McCann UK's chief strategy officer

Doing the Christmas Double

This first holiday campaign from EE puts connectivity at the heart of Christmas. marketer Kelly Engstrom, Saatchi & Saatchi and WPP Media execs discuss its development

Diving Into The Royal Navy’s AI-Powered Recruitment Tool

Caroline Scott, head of e-CRM and innovation and WPP Media’s Rozzi Merrington discuss working together on the development of Atlas, the UK government’s first conversational avatar

Five Reasons Why... Edelman Is Backing Older Influencers

Edelman’s Longevity Lab, led by Jackie Cooper, has launched a curated list of older creators redefining commercial influence. Here’s what it's about, and why it matters

Jeans, Jokes and the Joy of Creative Chaos: Meet MSQ's COO

Deloitte didn’t do much for his wardrobe, but the ad industry did. After early years in finance and consultancy, Dan Yardley discovered that creativity, not compliance, was his true home

Why Columbia Sportswear Went Wild

Created by adam&eveDDB, ‘Engineered for Whatever’ repositions the outdoor brand for a new generation - mixing chaos, comedy and cutting-edge product engineering

How To Crack Gen Z: Less Alphabet Soup, More Connection

Leo UK's latest Pop Pulse report focuses on generational differences, and asks how brands can relate to the generation currently entering the workforce