Work Of The Week

The power of poetry in advertising

Poetry and the spoken word have become popular in ads in recent years. But why?

Being authentic: when real people star in ads

More ads are eschewing actors and casting real people instead, but there are challenges

Will marketers rise to the consumer inflation challenge?

Covid presented a test that could be matched by the current record levels of inflation we face, but there is a way through it

Tom Laranjo: always authentic

We meet up with the freshly minted CEO of Total Media

Entrepreneurial leadership isn't just confined to independent agencies

The recent acquisitions of Creature and Goodstuff show that entrepreneurship is valued both within and without the holding companies

The Rise of the Chief Client Officer

While the role isn't new, it's been enjoying a resurgence. But why, and what do they do anyway?

Does the IPA and ISBA's Pitch Positive Pledge go far enough?

The newly-released Pitch Positive Pledge aims to improve the behaviour of agencies by encouraging a more transparent pitch process

Welcome to the metaverse of ad agencies

How ad agencies are launching into the metaverse

Awards are only 'creative onanism' if you've never won any

Awards season is upon us and it's the opportunity to celebrate, learn and progress

Anger is an energy. But so are empathy and love

We are loving AMV BBDO's Tena #LastLonelyMenopause and adam&eveDDB's film for the V&A

Has the nature of leadership in advertising changed?

After the last two years of turmoil, agency leaders can be forgiven for feeling a bit punch drunk. But in adversity some important leadership lessons have been learned

There's a trust gap waiting for brands to fill

With trust in institutions plummeting, brands can show their inherent decency

Great brand strategy requires loving, not just knowing your customers

Often as businesses grow, customer intimacy is lost. But just make sure the way you think about them is brimming with love and respect, says Saatchi & Saatchi chief strategy officer

London? It’s so 2020 - how Adland is levelling up

Agencies are increasingly looking beyond the Capital to nurture fresh talent and service big brands

When Should Brands Interact With Culture?

Advertising that taps into cultural or religious events isn't particularly new but it needs to be handled with sensitivity. We asked how best to approach it

Most Creative Marketers: Michelle Graham-Clare

McDonald’s UK & Ireland’s top marketer talks about the power of human connection, great coffee, and brand passion

Most Creative Marketers: Phil Almond

Creativity must be harnessed for effectiveness, says Cancer Research UK's executive director of marketing, fundraising and engagement

Most Creative Marketers: Emily Somers

Emily Somers, the UKI marketing director at Deliveroo, talks "food first" and her love for Wendy Cope's poetry

VCCP Stoke Academy launches Apprenticeships

Scheme will offer full-time job opportunities

Publicis Student Workshop Spring Edition Open for Entries

Running for six weeks, the workshop is open to anyone, from any background

Wunderman Thompson launches peer-to-peer mentoring app for women

The app connects women mentors and mentees

Havas Media Group launches side-hustle training initiative

Havas Media Group, under the leadership of CEO Patrick Affleck, will be the first ever agency to actively train their staff to launch a side hustle

First Bite – adam&EveDDB’s new paid placement scheme

Lucy Wilson, 23, from Wigan, was the first to test out First Bite Strategy and has written an account of her experience

Saatchi & Saatchi Calls On The Industry To Follow Its Affordable Housing Initiative

Saatchi Home, LHA London’s initial collaboration with the agency, will be shared as blueprint to other industry partners to attract more diverse talent