Doing the Christmas Double

Organic delivers 'Yellow Brick Lane' for Universal Pictures' Wicked Sequel

The launch campaign for the musical was handled by Organic, part of Havas Play UK

IAMS Teams Up With Garfield

The brand aims to tackle the US' cat obesity issue, with adam&eveDDB

Uber Continues To Celebrate Suburbs In Latest Ad

Mother has created the ride sharing firm's first ever national holiday film focused on families in the suburbs

Shifting Sands For Marketers And Advertisers

It's another moment of crucial reinvention for an industry that never stands still

Fragmented audiences don’t have to mean fragmenting ideas

Harnessing the unifying power of the truth to deliver creative effectiveness explains McCann UK's chief strategy officer

Doing the Christmas Double

This first holiday campaign from EE puts connectivity at the heart of Christmas. Marketer Kelly Engstrom, Saatchi & Saatchi and WPP Media execs discuss its development

Diving Into The Royal Navy’s AI-Powered Recruitment Tool

Caroline Scott, head of e-CRM and innovation and WPP Media’s Rozzi Merrington discuss working together on the development of Atlas, the UK government’s first conversational avatar

Five Reasons Why... Edelman Is Backing Older Influencers

Edelman’s Longevity Lab, led by Jackie Cooper, has launched a curated list of older creators redefining commercial influence. Here’s what it's about, and why it matters

Jeans, Jokes and the Joy of Creative Chaos: Meet MSQ's COO

Deloitte didn’t do much for his wardrobe, but the ad industry did. After early years in finance and consultancy, Dan Yardley discovered that creativity, not compliance, was his true home

Why Columbia Sportswear Went Wild

Created by adam&eveDDB, ‘Engineered for Whatever’ repositions the outdoor brand for a new generation - mixing chaos, comedy and cutting-edge product engineering

How To Crack Gen Z: Less Alphabet Soup, More Connection

Leo UK's latest Pop Pulse report focuses on generational differences, and asks how brands can relate to the generation currently entering the workforce

Fat bellies and gleaming tails: why we should hire Amplified Originals

BBH's CSO outlines why, in the AI era, intensified individuality is the antidote to commoditised mediocrity

Dear CMOs: It’s time to reclaim your craft

After a decade of shrinking budgets, the tyranny of metrics and tools that promised clarity but delivered more complexity, it’s time to take back creative control

How Waitrose Nailed 'I Love You' At Christmas

It's warm and fuzzy. It's hungry and merry. It's a masterclass in branding.

Supermarkets, Powerful Architecture And Niche Podcasts: Where Sanjiv Mistry Loads Up On Creativity

From foreign retail to a discovery podcast, VML UK's ECD Sanjiv Mistry shares three things that inspire him

BBH London's MDs Are Reimagining Client Leadership

Bobbie Gannon and James Rice talk about their roles to grow the business while nurturing the culture, their own careers, and offer advice to future potential adland recruits

Unicorns Wanted. Horses Hired

The industry is stuck in a conformity paradox, argues Grey London's head of strategy

Boots Aims For A Fairytale Christmas With Its Festive Campaign

Boots' director of marketing Laura Gooday and VML's Juliana Paracencio discuss delivering joy, sparkle, and a West Country purr through this year's campaign