Purpose Before Profit? A Distracting Question For Advertisers

Unusually for insight mined from the dusty vaults of the IPA’s Effectiveness Databank, the latest research from the trade body on brand purpose has attracted no small amount of controversy

By ian darby

21 October 2021

EE’s new campaign is an online course for phone safety

‘PhoneSmart’ by EE is the Nation’s First Phone Licence to help protect kids

By Creative Salon

STAMMA marks International Stammering Awareness Day with joke-infused film

The creative, by VMLY&R, takes a pop at the ludicrousness of some online petitions

By Creative Salon

Lemsip Presents Cold Hack To Help Target Early Cold Season

Havas London’s latest work for Reckitt presents Lemsip First Action as the effective product that gets to work early to help stop colds in their tracks

By Creative Salon

Leo Burnett helps TUI to ‘Live Happy’

The major campaign relaunches the TUI brand with a new post-pandemic identity

By Creative Salon

BBH and Burger King launch branded apparel

Burger King has launched its first range of branded apparel to mark the launch of Gourmet Kings Range

By creative salon

The rise of the Chief Marketing influencer

Smart and strategic use of social platforms by CMOs is elevating the marketing discipline both within and without brand organisations

By ian darby

AMV BBDO’s first campaign for Facebook Portal puts connection at its core

The multi-channel campaign highlights how technology can facilitate humanity

By Creative Salon

Atomic debuts work for East Midlands Railway

Creature Unveils First TV Campaign For electric car subscription service Onto

Ebay 'Buy a thing, sell a thing' McCann London

Ebay Inspires Sustainable Shopping Behaviour In New Ad

Virgin Media O2 launches first joint brand campaign

18 October 2021

Dunelm Encourages Customers To Embrace Individuality

14 October 2021

Gravity Road wins Hotel Chocolat globally and launches Velvetiser campaign

14 October 2021

BT And Hope United Celebrate Black History Month

12 October 2021

Bisto Shows Powerful Role Of The Roast In Keeping Friendships

13 October 2021

Asda Announces 'The Big Freakend' in Halloween campaign

12 October 2021

The Long Reads

The ESG Audit: Omnicom

This week Omnicom Group's chief environmental sustainability officer Karen van Bergen tells us about its ESG commitments

Brilliant Briefs Beget Big Ideas

The executive partner of MSQ Partners says that an early focus on customer insights in pitches will yield better work for brands

"Don’t ply us with too much jargon"

We asked agencies and marketers what makes a good brief

Features and Insight

It can seem a mixed up, muddled up, shook up world sometimes. But we try and make sense of some of the issues of the day - and hopefully provide some inspiration

By creative salon

Cannes Lions 2021 Curated

Cannes Lions 2021: Who Won and Why

The UK put in a particularly strong showing at Cannes this year. Let's look at the winners

By creative salon

Member Content

Meet the UK's most creative marketers

We get under the skin of the UK's most creative marketers. Meet them here.

By creative salon

Most Creative Marketers: Zaid Al-Qassab

From telecoms to television, Zaid Al-Qassab sets a high bar and that makes him a challenging but rewarding creative partner

Most Creative Marketers: Ellie Norman

She powers one of the biggest sport icons of our time, Formula 1. The global director of marketing & communications talks about her change agenda

Most Creative Marketers: Michelle Spillane

Paddy Power marketing director talks about being more than just a punchline, and why data is no silver bullet

Nurturing New Talent

Creative Salon is a destination for new talent who are looking for experience in the advertising and marketing industries. We are committed to supporting the next generation of diverse talent and helping them find the tools and support they need to thrive.

So you want to get a job in advertising? These training schemes can help

Making advertising an industry for all

There’s no doubt that advertising can be a vibrant and creative option for job seekers. But the industry must get that message out to new talent from diverse backgrounds.

By Creative Salon