The 'Shockingly Chic' campaign by VCCP showcases Primark's Spring Collection and the magic moment between showcasing elevated style with the thrill of revealing the brands label
The Mondelez marketing director outlines his career, the brand strategy he's been building with Dairy Milk, and the potential AI and LHF rules have for inspiring creativity
With the merger reshaping the global landscape, CEO Troy Ruhanen discusses stability, creativity, AI and the difficult decisions behind building a new future for thousands of people
The media shift from the conglomerate's CEO Fernando Fernandez is a big bet, and one that Iris' social media chief sees sense in for marketers, but – as ever – measurement remains an ongoing issue
From rural Hampshire to Waterloo’s wall of screens, the Specsavers head of media's commute is a reminder that the sharpest outdoor ideas can often be the simplest
The media shift from the conglomerate's CEO Fernando Fernandez is a big bet, and one that Iris' social media chief sees sense in for marketers, but – as ever – measurement remains an ongoing issue
With the merger reshaping the global landscape, CEO Troy Ruhanen discusses stability, creativity, AI and the difficult decisions behind building a new future for thousands of people
With hope that the war ends quickly for humanitarian and global economic reasons, the Feral founder and veteran strategist considers the business implications for the UK
With a growing headcount, leaders Bill Scott, Tara Ford, and Will Hodge outline the ambitions and priorities for the creative agency as it enters its 'third chapter'
AJ Jones returned to her native UK last year to take up the executive position at McCann following 15 years working across the agency network in various
countries. She shares her thoughts and insights
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