The Role Agentic AI Can Play For Advertisers

Kristen Kelly, Accenture Song’s global media services lead's insights on the issues facing the industry arguing that agentic AI can not only deliver transformation but also retain and inspire talent

By Kristen Kelly
wall-e and plant

Brands in Britain: Why So Serious?

In a world of boredom, brands need to let go of seriousness and embrace spectacle says Nick Hirst, executive strategy director at adam&eveDDB

By Nick Hirst
A clown looks serious

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LONG READS

wall-e and plant

The Role Agentic AI Can Play For Advertisers

Kristen Kelly, Accenture Song’s global media services lead's insights on the issues facing the industry arguing that agentic AI can not only deliver transformation but also retain and inspire talent

A clown looks serious

Brands in Britain: Why So Serious?

In a world of boredom, brands need to let go of seriousness and embrace spectacle says Nick Hirst, executive strategy director at adam&eveDDB

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