Partner Content

Did We Forget How To Be Inspired?

Saatchi & Saatchi UK's CEO shares his learnings from this week at Cannes Lions Festival

By Chris Kay

24 June 2022

Cannes Lions: Who's Won What And Why

Media Lions: Cannes 2022 Decoded

AMV BBDO wins second Grand Prix for Sheba 'Hope Reef' work

By Creative Salon

PR Lions: Cannes 2022 Decoded

BBDO Belgium takes Grand Prix, Engine and Ogilvy among UK winners

By Ian Darby

Creative Data Lions: Cannes 2022 Decoded

Social & Influencer Lions: Cannes 2022 Decoded

Creative Commerce Lions: Cannes 2022 Decoded

Brand Experience & Activation Lions: Cannes 2022 Decoded

'The Unfiltered History Tour' wins second Grand Prix, FCB Inferno London awarded Bronze

Creative Business Transformation Lions: Cannes 2022 Decoded

Sustainable idea for fruit producer Dole wins Grand Prix

Radio & Audio Lions: Cannes 2022 Decoded

Dentsu Creative wins Grand Prix, Silver success for Grey London, R/GA London

Print & Publishing Lions: Cannes 2022 Decoded

One Grand Prix awarded in the category, with Ogilvy London scooping Gold

Outdoor Lions: Cannes 2022 Decoded

Havas Middle East wins Grand Prix for combining brand purpose with sales

Health & Wellness Lions: Cannes 2022 Decoded

The Grand Prix in the Health & Wellness category was won by VMLY&R Mumbai for 'The Killer Pack' campaign for Maxx Flash, a mosquito repellent brand

Innovation Lions: Cannes Decoded 2022

Leo Burnett Sydney wins Grand Prix with safe housing initiative for Suncorp

Creative Effectiveness Lions: Cannes 2022 Decoded

FCB New York and Chicago win creative effectiveness Grand Prix for Michelob Ultra

Film Craft Lions: Cannes 2022 Decoded

Iconoclast Berlin wins Grand Prix with its pledge to ‘repay’ youth for time lost during the pandemic

A Stage for our Show

This year Cannes invites us to create work that humanises brands and serves them over time. The author of Lemon and Look Out describes what he believes this entails and how companies might benefit

Cannes Lions' Creative Marketer of The Year: Anheuser Busch InBev

We look at the most loved campaigns from Anheuser-Busch InBev-owned brands

Saatchi's New Creators' Showcase: the best of British

The Saatchi & Saatchi London chief creative officer on the importance of the agency's scheme to attract new talent into the industry

Holding company chiefs on transformation

As Cannes Lions kicks off we ask the global CEOs on the urgent need for change

By jeremy lee

Pick us a winner

See some of the best UK Cannes entries all in one - admittedly quite long - place. And the fact that it's long is a good thing

By Jeremy Lee

How Unilever's Dove became a multi-billion superbrand

Sonoo Singh led a panel session with the Dove CMO, Alessandro Manfredi; WPP/Ogilvy's Jo Bacon, and Dan Fisher, global ECD for Unilever at Ogilvy

By ian darby

Adam & Eve/DDB and CALM educate the nation on suicide

The campaign shows the last photo or video taken of someone who has then taken their own life

By Creative Salon

LTA and The&Partnership encourage everyone to play their way in summer campaign

The campaign is kicked off by a world-first tennis court cover at cinch Championships

By Creative Salon

Most Creative Marketers: Michael Flatt

Game On: Xbox director global integrated marketing Michael Flatt on "doing the right thing" for his fans

By Sonoo Singh

Pitching with purpose: Why we love Mother's new pitch plan

Pitch It Forward will invest in next generation creative talent

By Creative Salon

Lucky Generals creates outdoor campaign for Little Moon

Billboard activation comes from 'Special Ops' unit at the agency

By creative salon

Co-op campaign shows how its food raises funds for communities

L’Oréal Men Expert launches platform supporting male grooming

Elgato empowers content creators in campaign by Atomic

Newly-launched Camden restaurant Wendy's unveils mural

20 June 2022

Renault and Publicis•Poke reinvent ‘Papa, Nicole’ spot for Father’s Day

20 June 2022

NCA Promises A Mountain of Entertainment For Paramount+

17 June 2022

St Luke’s release campaign promoting rapid grocery delivery service Zoom by Ocado

St Luke’s promotes rapid grocery delivery service Zoom by Ocado

07 June 2022

Raheem Sterling Joins South Korean singer IU in New Balance ad

12 June 2022

Cannes Lions 2022 digital partner twitter 1280x720px.jpg

UK advertising companies on Cannes Lions mission with DIT

13 June 2022

Lisa Snowdon goes to Shitterton in Symprove campaign

08 June 2022

Elton John AIDS Foundation partners with Ogilvy and Clear Channel UK

09 June 2022

BBH London celebrates dads in Prostate Cancer UK campaign

09 June 2022

McDonald's promotes McDelivery with minimalist posters

10 June 2022

Naked Wines Debuts TV Ad With Goodstuff

10 June 2022

Liverpool FC players support Nivea Men "Strength in Numbers" campaign

09 June 2022

Boots invites the UK To Soak Up Every Last Drop Of Summer

06 June 2022

Burger King's Whopper will go to any lengths to get to the flame

06 June 2022

Just Eat and Love Island pair up for returning Get Stuck In sponsorship campaign

Just Eat and Love Island return for sponsorship campaign

06 June 2022

The Long Reads

Commit to creativity with AAR’s Creative Capital Manifesto

AAR releases its Creative Capital Manifesto as a call to action for the industry to cultivate the right conditions for creativity to flourish

Words have consequences: let's not talk ourselves into a recession

The current narrative around advertising doesn't help agencies push for greater investment from clients

Does a focus on attention really solve digital marketing's effectiveness problem?

There's been a shift in digital media measurement from viewability to attention metrics

Creative Salon and AAR breakfast roundtable

How CMOs use Creative Capital to drive growth: An AAR debate

To launch AAR's Creative Capital Manifesto, Creative Salon brought together some of the UK’s most creative CMOs to discuss creative conditions

Lessons from Failure

When life gives you lemons, make lemonade, as the twee proverb says

Restraint is the Secret To Brand Success

The Ogilvy Consulting partner and UK lead argues why behavioural constraints get to ideas that change behaviours

Nostalgia isn't what it used to be... etc

Well that's the corny old joke out the way. But a number brands have been taking nostalgic cues in recent campaigns. Why?

The New AA Chair - Annette King

Annette King, the CEO of Publicis Groupe UK, on her top priorities as chair of the Advertising Association

So what exactly is Sam Hawkey doing to fix AMV?

Since he took over as CEO last autumn, Hawkey has set about rebuilding the once-mighty agency

The Great Creative Renaissance

Why the lure of creatives away from the industry could be the best thing that ever happened to it

As Inflation Hits a Record High, How Can Brands Connect With a Beleaguered Consumer?

New whitepaper from Ogilvy Consulting reveals role of brands in consumers' time of need

Prepare for talent that might just be passing through

The concept of a job for life doesn't motivate new talent and agencies need to adapt accordingly

Creative Conversations with Micky Tudor & Toby Allen

They've been working together at The&Partnership for just over six months now. We caught up to talk about and their own partnership and their vision of entrepreneurial creativity

Mischief: Inside America's hottest young agency

Founder Greg Hahn on what's different about his new agency and why it's enjoying such success

All You Need is Dove: Celebrating nearly two decades of brand activism

Dove has a long history of promoting self-esteem in women. We speak to some of the key people behind its mission to debunk beauty stereotypes

The power of poetry in advertising

Poetry and the spoken word have become popular in ads in recent years. But why?

A dive into the casting process and considerations around using non-actors and actors.

Being authentic: when real people star in ads

More ads are eschewing actors and casting real people instead, but there are challenges

Will marketers rise to the consumer inflation challenge?

Covid presented a test that could be matched by the current record levels of inflation we face, but there is a way through it

Member Content

Most Creative Marketers: Michelle Graham-Clare

McDonald’s UK & Ireland’s top marketer talks about the power of human connection, great coffee, and brand passion

Most Creative Marketers: Phil Almond

Creativity must be harnessed for effectiveness, says Cancer Research UK's executive director of marketing, fundraising and engagement

Most Creative Marketers: Emily Somers

Emily Somers, the UKI marketing director at Deliveroo, talks "food first" and her love for Wendy Cope's poetry

Meet the UK's most creative marketers

We get under the skin of the UK's most creative marketers. Meet them here.

By creative salon

Nurturing New Talent

Creative Salon is a destination for new talent who are looking for experience in the advertising and marketing industries. We are committed to supporting the next generation of diverse talent and helping them find the tools and support they need to thrive.

So you want to get a job in advertising? These training schemes can help

Making advertising an industry for all

There’s no doubt that advertising can be a vibrant and creative option for job seekers. But the industry must get that message out to new talent from diverse backgrounds.

By Creative Salon

VMLY&R Launches Inclusion Experience Practice in the UK

The practice aims to accelerate sustainable cultural change in client organisations, drive business growth and instil creative inclusivity at the core

By Creative Salon

Saatchi & Saatchi Teams Up With Channel 4 For New Talent

Wunderman Thompson partners with the Drive Forward Foundation to offer placements to care leavers

Grey London encourages clients and suppliers to join its DEI commitment

Media Smart Adapts Educational Resource For SEND Students

Resource has been adapted for SEND (special education needs and disabilities) students following grant funding from the Department for Digital, Culture, Media & Sport (DCMS)