Could AI keep a brand's voice alive forever?

Cadbury Reminds Chocolate Lovers Bournville Is 'Made To Be Enjoyed, Not Endured'

The dark chocolate brand returns to screens for the first time since 1976 with a witty new campaign from VCCP

Uber Eats Kicks Off New Sky Sports Partnership Season In Style

Mother's latest spot shows premier league managers indulging in style ahead of the new season

Ikea Brighton Opens With Ode To Seagulls

The campaign for the opening of the retailer's new Brighton shop was created by Mother

Could AI keep a brand's voice alive forever?

Voiceovers are a famously resonant fluent device. But the artists usually don't live as long as the brand. Could - and should - AI be used to ensure that their use lives in the afterlife?

'Playing with your branding shows a high level of confidence and maturity'

Wonderhood Studio's CSO Jess Lovell thinks minimalist ads can create connection in an oversaturated world

Hacking Audience Attention Is Every Advertiser's Top Issue

Dr Karen Nelson-Field explains how VCCP Media's research proves that 1.5 seconds is long enough for advertisers to capture attention, if they do it right

The CMO and CSO are dead, long live the CSMOs

The two roles must unite as AI blurs the lines between strategy and marketing, unlocking growth, aligning goals, and enhancing customer experiences, believes Shula Sinclair, CSO US & Worldwide at T&P

Play On... Creatives Choose Their Favourite Music From Ads

From McDonald's and Levi's to the British Heart Foundation and Carlton Draught, adland feels the beat

'We're not just another Player': Girl&Bear's CEO on Expanding Stateside

Claire Young discusses stepping up into the CEO position within the VCCP content production business, as well as leading international expansion and the impact of AI

A Manifesto for Minimalism: 'It’s not about saying less. It’s about saying what matters'

Richard Denney, joint CCO at St Luke's, explains why minimalism works for advertisers

From Scroll to Shelf

Felicitas Olschewski, Edelman's managing director of digital and global brands marketing innovation explains how social listening is powering the next generation of culturally-driven products

What's the matter, Hun?

What brands can learn from Britain’s glitziest and most fun subculture