Tati Lindenberg Puts a Social Spin on Unilever’s Laundry Brands

Lipton Ice Tea Hires Ice-T To Share Appreciation For the Peach

#RespectThePeach by adam&eve/TBWA plays with how the peach emoji is communicated online - and Ice-T demands to set the record straight

Breast Cancer Now Shares Powerful Message Of Change

The campaign 'We're Breast Cancer Now. Until we're Breast Cancer Never' by Ogilvy UK showcases a bold ambition to drive progress further and faster

Snickers Unleashes Hunger Alter-Egos in Outdoor Campaign

Striking visual transformations capture the many faces of hunger in OOH series created by AMV BBDO

Tati Lindenberg Puts a Social Spin on Unilever’s Laundry Brands

Unilever Home Care’s CMO says a social-first approach brings brands closer to everyday reality

Dulux Dog Is Back, KFC's Playful Escape, Tesco's Second Most Important Network, And More...

The best work, curated

Creative Salon Loves... Dulux and Ogilvy's 'Life Is What You Paint It'

We're suckers for the power of an enduring brand icon (and even more so for a cute dog - I mean, look at that little face?)

Why My Son Inspires My Creativity

T&P's ECD Matthew Moreland explains why the approval of his son is a key motivator in his career

Rewriting The Script For Sports Brand Building

Dentsu's Jessica Tamsedge, NFL's Henry Hodgson and Adobe's Simon Morris discuss how best to navigate change as a sports brand from fandom to culture

Claire Hollands on bringing 'Nothing is Impossible' back to life at Saatchis

A year into the top job at Saatchi & Saatchi, Claire Hollands is focused on culture, growth and restoring the agency’s sense of ambition

The Fallacy Of The Smoking Gun

A childhood spent in the Old Bailey taught Waksman that in strategy there are many layers of evidence that, together, reveal the truth, he explains

Stories From The Streets: Specsavers' Ian Maybank

From rural Hampshire to Waterloo’s wall of screens, the Specsavers head of media's commute is a reminder that the sharpest outdoor ideas can often be the simplest

Agencies: Because We’re Worth It

Droga5’s chief growth officer on why agencies don’t need more pitches, but better growth models

Uber Goes to the Oscars, Walker's Little Slice of Joy, Diet Coke Wears Prada, and more...

The best work, curated

Unilever's Influencer Shift Is Gamechanging But Not Without Challenge

The media shift from the conglomerate's CEO Fernando Fernandez is a big bet, and one that Iris' social media chief sees sense in for marketers, but – as ever – measurement remains an ongoing issue

Mandy Gould on Why Social Needs Bravery, Not More Trends

Wonderhood Studios/Makers Studios' new ECD on cultural relevance and escaping social media’s “algorithmic landfill”

The UN Women UK Campaign Combatting The Manosphere

Revolt's Paul Calway discusses the work that has gone into producing the 'Same Side' campaign to counter negative social media influences on young men

Leading Omnicom Advertising Group’s New Era

With the merger reshaping the global landscape, CEO Troy Ruhanen discusses stability, creativity, AI and the difficult decisions behind building a new future for thousands of people

Wheels, Friends and Cultural Commentary: VCCP's David Masterman

The ECD shares what keeps his creative cogs turning