Powering Culture: How Duracell Plans to Go Beyond the Battery

McDonald's Celebrates Taking Fans On Side Missions

The campaign by Leo Burnett puts a unique gaming lens on the universal fan truth that visiting is always a welcomed detour

Rail Delivery Group Puts Human Connection Back on Track

The campaign by TMW reframes train travel as time well spent, highlighting emotional connections and everyday moments

Preconceptions Out the Window: Škoda Drives a New Narrative on Everyday EV Living

Leo UK and Škoda challenge the nation’s car stereotypes in ‘Electric, but Škoda’

Never Finished: How FCB Built a Culture of Creative Impact

What does it take to win Network of the Year at Cannes Lions - seven times in a row? FCB CEO Tyler Turnbull on long-lasting creative success, trust, and impact

Finding Volume in Value

AI did the research in minutes, but the real value came from human insight. T&P's CSO Oliver Egan shares how creativity still leads in an automated world

Marketing Lessons Behind Guinness’ Evolving Strategy

With the brand and agency having worked side by side for nearly three decades, Global brand director Stephen O’Kelly and AMV BBDO chief creative officer Nadja Losgott share some insights

Curiosity Driving Change: The Partnership Behind Škoda’s Most Successful Campaign Yet

With a new campaign that includes flamingos and chipmunks, Meredith Kelly, Škoda’s head of global marketing, and Katy Wright, CEO of FCB London, discuss working together

Nelson Bostock's Holly Hunter on Harnessing B2B Expertise

As managing partner, Hunter shares the importance of thinking like a client, her career experiences, and the industry's future

Meet The Award-Winning Social Media Creative Thriving at Saatchi & Saatchi

Senior copywriter, Jacob Newton, has found fresh inspiration in the unique world of London

The Price of Everything and the Value of… What, Exactly?

Why agency pricing models are stuck in time, and what we can do about it

'Let's celebrate creativity in a world of change' - BBH London CEO and IPA President, Karen Martin

Addressing an industry conference on business growth, she outlined her reasons to be positive about the British creative sector

Needle And Camera: The Eclectic Life Of Saatchi & Saatchi's Peniel Gebreselassie And Eleanor Weitzer

After a three-year stint at McCann London, the pair continues to operate in style. Here they share just a few of their inspirations

Populating Culture: The Power of Not Advertising

The challenge of delivering ad experiences in a world that doesn't want ads is one being embraced by VCCP's joint chief creative officers, Chris Birch and Jonny Parker

Ogilvy's Johnny Watters on Soundtracks, Podcasts and Lego

The ECD for Ogilvy UK and creative lead at Ogilvy One UK shares his three biggest inspirations

The Ascent of Accenture Song's New Leader - Ndidi Oteh

Beginning on 1 September, the business will fall under the reins of a new global CEO. She and David Droga tell the story of how the succession came about and what to expect next