Remodelling Agency Structures

Dove and Ogilvy Display Algorithms’ Single Face Of Beauty

Dove reveals 'The Beauty Machine' showing how algorithms reinforce a single face of beauty and inviting women to share their individual beauty in an open casting call

Helly Hansen Spotlights The Power of Collective Adversity

Created by Grey London, the outdoor campaign titled 'Shared Challenges' celebrates people coming together to beat the odds

Charity Uses Child Height Markings To Spotlight Youth Homelessness

Created by Droga5, the campaign for We Are Mobilise aims to highlight that almost 30,000 children are growing up homeless in Australia

The Gate launches new brand platform for Anglian Home Improvements

The windows, doors, and conservatories supplier positions as 'The Nation's Favourite'

esure returns to screens with ‘endeering’ campaign

Created by Guy & Co with media by VCCP Media, the ad plays on the success of the brand's previous long-running platform

tombola Celebrate Britain’s Quirky Playfulness With Grime Gran

The ‘Everyday Games’ multichannel campaign by Weber Shandwick Collective celebrates Brits’ unique knack for turning everyday moments into games

Remodelling Agency Structures

The advertising sector is always in flux, but lately the agency side has evolved in new ways. Industry leaders from Havas, MSQ, DEPT, and Serviceplan share their views on where things are going

Designers: 'Mac Monkeys' No More

Design has become the discipline holding strategies together as brands stretch across platforms, products, and experiences as new design leaders emerge

How Hellmann's Put Sandwich Back On The Map

Behind the scenes on Edelman's work with the mayo brand to celebrate an 18th century lunch item

Humans Still Rule... For Now

The Gate's chair shares some of his takeaways from this year's SXSW

The Campaign Calling Time On True Crime Culture

Stephen Ledger‑Lomas explains how BBH and Merman crafted a darkly comic but devastating film that forces viewers — and content creators — to confront the real families behind missing persons cases

Creating Remington's Content Catalyst

As consumer engagement within the beauty market evolves, Wavemaker's Kally Boshnakova and Remington's Melissa Howarth discuss unifying the brand's content strategy

Hellmann's Celebrates Sandwich, TikTok For Business' 'Watch It. Love It. Want it', GiffGaff's Huggable Billboard And More...

The best work, curated

Pass The Pringles: Turning A Snack Into A Social Signal

AMV BBDO's creative director Ben Perez Usher discusses fan truths, shooting stunts, and working with the iconic brand

From Production to Platform: Sergio Lopez’s Bold Move

Omnicom Production's global CEO on how the network is evolving from a delivery function into a strategic, creative hub

Make 'Em Laugh: Alice Brine On Being Funny

DEPT’s senior creative talks her career as a comedian, her pathway into advertising, and collaborating with Katy Perry

Tati Lindenberg Puts a Social Spin on Unilever’s Laundry Brands

Unilever Home Care’s CMO says a social-first approach brings brands closer to everyday reality

Creative Salon Loves... Dulux and Ogilvy's 'Life Is What You Paint It'

We're suckers for the power of an enduring brand icon (and even more so for a cute dog - I mean, look at that little face?)

Why My Son Inspires My Creativity

T&P's ECD Matthew Moreland explains why the approval of his son is a key motivator in his career

Rewriting The Script For Sports Brand Building

Dentsu's Jessica Tamsedge, NFL's Henry Hodgson and Adobe's Simon Morris discuss how best to navigate change as a sports brand from fandom to culture

Claire Hollands on bringing 'Nothing is Impossible' back to life at Saatchis

A year into the top job at Saatchi & Saatchi, Claire Hollands is focused on culture, growth and restoring the agency’s sense of ambition