Work Of The Week

Old El Paso targets Gen Z Consumers with Street Vibes range

The General Mills brand has released a multi-channel campaign called 'Turn It Up' from VCCP

M&S Continues to Subvert Expectations in Autumn Womenswear Campaign

The work from Mother Design and Mother aims to grows the appeal of the clothing and food reailer to a younger consumer group

Nando's Aims to be the Alternative Red Sauce at Mealtimes

The campaign, created by New Commercial Arts, promotes the brand's Peri-ketchup

Back To Business: What Does The Rest of 2024 Have In Store For Marketers?

As summer comes to a close and autumn knocks at the door, we ask industry leaders about their expectations for the rest of the year; buckle up!

Meandering, book browsing and Scribbling: How McCann's Harjot Singh Keeps His Brain Fizzing

The strategy chief for McCann and McCann Worldgroup shares his intellectual inspirations

Alessandra Bellini On Advertising, Entertainment and Trust

The president of the Advertising Association explains how brands can best capitalise on growing public trust, tackling greenwashing and driving growth for inclusivity across society

Smile! You're on candid camera

CCTV-style footage has been used in a variety of different ads. We take a look at some of the best ones

Five Reasons Why... Omnicom Is Uniting Its Creative Agencies

Bringing together major advertising networks such as TBWA, BBDO and DDB under one global leadership as the Omnicom Advertising Group makes sense - here's why

Internship Advice: How to Take Your First Steps to Working For a Creative Agency

If you are looking to enter the advertising industry then here is some advice from Sally Vincent, head of people for Grey London, and Mateo Teniente, junior planner, to consider

Spirit In Motion: The 2024 Paralympics Ads RoundUp

With the 17th Summer Paralympic Games set to commence today, here is how brands participated

Advergaming: How Brands Have Powered Up Through Video Games

Take a trip through time as we explore a variety of brand-led video games developed for the likes of Burger King, 7-Up, KFC, Lego, McDonald's and even the US Army

15 Great British McDonald’s Ads to Celebrate 50 Years

As McDonald's UK turns 50, dive into a nostalgic journey through decades of iconic ads and cherished memories

It's Not All Fireworks - How to mark a brand's anniversary

When a brand's significant birthday lands, what's the best way to mark it - and should they do it at all?

Five Reasons Why ... BT Business Made Dentsu Creative Its Social Media Agency

Here's why the business arm of the BT Group chose the agency to handle social media duties

The future of planning is ... doing

McCann London's head of strategy Aaron Harridge praises the planners that are 'doing the most' or are 'way too much'

Ogilvy’s ‘Influence Shield’: Empowering And Instilling Confidence In Brands

The agency’s global offering adds guardrails to the burgeoning influencer economy. Rahul Titus, global head of influence explains why brands require its protection

This Season's Summer Shows top creatives recommend

Are you looking for some creative inspiration this summer? Then here are some ideas for where to go to find it

Everybody dance now: why the art became an advertising trope

Artistic visual shorthand to express feelings of joy or overused schtick? Dancing in ads has often divided opinion but there are plenty of good examples of its use