How Zurich's CCO Is Ensuring it Meets Customer Expectations And Remains Human

Tesco’s F&F Autumn Winter Collection Creates a Storm

The BBH London campaign features office workers confidently marching through their work places wearing the latest attire

ASA and Meerkats join hands to ensure UK Ads Stick to the rules

The VCCP-created Compare The Market brand icons are the latest to be used help build trust in advertising

McCann Content Studios London Introduces Filthy Clothing Label 'House of Déttol'

The social and influencer campaign will run during London Fashion Week

Generative AI: The Revolution Is in the Impact

Huge CEO Lisa De Bonis outlines the competitive advantage offered by intelligent experiences using AI

How Zurich's CCO Is Ensuring it Meets Customer Expectations And Remains Human

The insurance giant’s group chief customer officer Conny Kalcher explains how emotion, empathy and optimism have transformed the 150-year-old brand

Art, Ethics And Serenity: Pim Lai’s creative inspirations

BMB’s creative director shares her greatest influences, from Daniel Keyes’ literary ingenuity to the beauty of Thailand’s Cheow Lan Lake

Why Events Are a Booming Business Again

This year, in-person events have become the most in-demand tool for marketers, even with the rise of AI. So what's going on?

The power of the agency brand

In the week that NCA sells to Ogilvy, it's clear that agencies need to invest in their own brands to attract clients and talent

Summer 2024: How Brands Navigated Euros, Olympics and Viral Trends

As summer comes to an end, we explore how brands have used major events and viral trends to boost engagement and authenticity

Meet The Woman Who Made The Biggest Advertising Coup Of The Year

Ogilvy global CEO Devika Bulchandani on buying into the "hunger and hustle" of NCA and why it was time for Ogilvy to "disrupt itself"

Five Reasons Why.... John Lewis Reinstated 'Never Knowingly Undersold'

The accompanying campaign promoting the return of the near-100-year-old price promise comes via Saatchi & Saatchi

The Ugly Truth Behind Attack Ads

Political attack ads do favours to no-one (and they also don't work), argues the BMB chief executive

From St Luke's To Hollywood To Trump And Back: Producer Andrew Hill Tells All

Two decades after leaving St Luke's for Hollywood (and working with Kanye West, Brad Pitt and The Hoff), what's lured back one of the agency's original co-founders?

Marketing's Marketing Challenge

Is the modern CMO still struggling to prove the value of marketing as a lever for businesses growth?

Finding Green Shoots Of Optimism For Marketers

On the face of things, the UK public might be feeling discontent - but where is it possible for the marketing industry to find optimism in the months ahead?

Poetry, street photography and being a nosy bugger: Chris Turner's intellectual inspirations

Pablo's planning director selects three sources that feed his strategic thinking

Back To Business: What Does The Rest of 2024 Have In Store For Marketers?

As summer comes to a close and autumn knocks at the door, we ask industry leaders about their expectations for the rest of the year; buckle up!

Meandering, book browsing and Scribbling: How McCann's Harjot Singh Keeps His Brain Fizzing

The strategy chief for McCann and McCann Worldgroup shares his intellectual inspirations