Work Of The Week: Hus of FRAKTA, Adidas's Essentially Family, Publicis and Snoop Dogg and More...

Mercedes-AMG PETRONAS F1 Team Bids Farewell to Lewis Hamilton

Its debut campaign with AMV BBDO celebrates the British racer's remarkable career

PopCorners Shows The World What It's Made Of

The snack looks to introduce global foodies to its new 'Familiar, But Different' brand platform, with VCCP

Hellmann's Is So BRAT

Alongside Ogilvy UK, the iconic mayonnaise brand celebrates Charli XCX's UK tour, inspired by her infamous sandwich bag tour posters

What Brands Should Expect From Shoppers This Christmas

An overview of the expected habits of consumers over the current festive period

From Heineken To Haribo: Suzy Socker on Shaping Brands And Breaking Boundaries At Edelman

The new MD of brand is driving Edelman’s creative evolution, blending data, AI and cultural insight to craft impactful campaigns

Thriving in the Coconut-Context: Brands Riding the Fast-Fading Waves of Culture and Community

As cultural moments come and go, Leo Burnett's Beth Manning demonstrates that brands can thrive by engaging with niche communities and embracing fleeting trends for genuine connection

Scaling Smarter, Not Harder: Huge's Global CEO on Creativity, Tech and Winning the Long Game

As businesses face mounting challenges in 2024, Lisa De Bonis shares insights on staying ahead of the curve

The pursuit of creative excellence in the AI era

From Virgin Media O2’s chatbot granny, to Coca-Cola’s new iteration of ‘Holidays Are Coming’, AI is flexing its muscle – but could the rise of machine-produced work impact quality?

Work Of The Week: Whodunnit revealed; Musical Scratchcards; Out of The Maze and More...

The best creative, curated

How Heineken Turned the Tables on Football's Gender Bias with a Social Swap

The campaign challenged online prejudices, swapping Jill Scott MBE and Gary Neville X accounts to highlight the unequal treatment faced by female voices in sport

The Art Of Never Being Done: A Tribute To Frank Auerbach

Matt Waksman, head of strategy at Ogilvy UK, reflects on Auerbach's legacy and the raw, truthful creativity it continues to inspire

Finding Inspiration: Monty Verdi on Art, Authenticity, and the Creative Path

Grey London’s group creative director draws creative inspiration from The Fountainhead, classic cinema and the simple act of walking—blending authenticity with the demands of modern advertising

How slobbery dogs can inspire the antidote to boring B2B marketing

Why the Gate's chief strategy officer believes that some marketers need a move Pavlovian focused strategy

The Strategic & Creative Power of Earned Media: Lessons from Weber Shandwick Playbook

The agency's management team chats ambitions, AI and awards

Reasons to be optimistic about advertising in 2025

From a legacy of creative growth after tough times, to stability after this election year, ad execs offer up a dose of positivity for the New Year

Headphones, Inspiration Tabs and Cooking: Mental Nourishment For Weber Shandwick's Head of Strategy

Andrew Lopez shares his personal intellectual inspirations

From points to passion: breaking free from the loyalty program treadmill

The future of loyalty belongs to the brands that recognise transactions are no longer the currency of lasting customer relationships.

Toby Allen, Shula Sinclair and their '&-shaped people'

Eight months since the launch of the new fully-integrated agency T&Pm, we catch up with two of its principals to find out how it's panning out