Edible Billboards: When Brands Hunger For Attention

Audible Transforms King's Cross Station Into The Storyline

Developed by WPP Media's Wavemaker, the campaign appears across station vinyls, digital screens and themed tannoy announcements

Alzheimer’s Society Shifts Focus to the Hidden Toll of Dementia Care

The next instalment under the It Will Take a Society to Beat Dementia platform from NCA explores the devastating reality of the disease through the eyes of a husband caring for his wife

Tate Modern Spotlights Frida Kahlo Exhibition

The film, made by Ace of Hearts, celebrates its highest pre-selling exhibition its history

Ambush Marketing: No rights? No Problem

Why pay millions to be an official partner when you can hijack for free? Industry experts discuss the evolving mischief, alongside their favourite examples

Michael Frohlich: Selling UK Creativity To The World

The co-chair of The Creative Trade Forum and WPP CMO talks about raising the country's global appeal

Edible Billboards: When Brands Hunger For Attention

When advertising became an unexpected taste experience

Made To Be Seen: Why Agency Merchandise Matters

An overview at some of the ways agencies advertise themselves to try to stand out from the crowd

It’s time to put media in service of nature

Virgin Media's head of advertising casts a spotlight on how the media sector can do better in respect of supporting ecology

When celebrities need money, advertising answers the call

From Orson Welles and Sarah Ferguson to MC Hammer and Kerry Katona, advertising has provided a lucrative lifeline when celebrity fortunes have taken a hit

Why The FCA is Devoted To Creativity

Marketer Miten Patel, and M+C Saatchi UK's Regan Warner talk about the organisation's surprisingly creative approach towards financial advertising

How to use the summer travel surge to invest in long-term customer loyalty

WPP Media's strategy director considers how travel and transport brands capitalise on emerging travel trends

Creators: The Next Gen

Edelman’s Jo Burford and Antonia Aveline explain why its Maker Bench brings social-native talent into the creative process from the start — and what that says about the next phase of creator marketing

A new divorce era is coming for brands

Breaking up is hard to do, but for consumers leaving their brand subs behind that is set to change outlines Droga5 London's head of strategy

This Was the World Cup of Influencers

The creator economy turned to football for six weeks. As the world watched the biggest show in sport, brands looked beyond the pitch in the fight for attention

TBWA Finds Disruption In Imperfection

Design chief Bruno Regalo on building a global identity that leaves room for local culture, analogue craft, and a little chaos

Gods of advertising: why ads keep returning to ancient Greece

Christopher Nolan's The Odyssey has rekindled public interest in Greek mythology. But for advertisers it's never really gone away

We automated our apprenticeship. Now someone has to rebuild it

AI hasn’t created a talent crisis — it’s erased the training that builds creative judgment. The dean of the School of Communication Arts and founder of SCAFFOLD AI why that's a danger

PETA: Making The Uncomfortable Unmissable

Grey London's CCO, Helen Rhodes and PETA's Elisa Allen discuss their award-winning partnership and how they are turning provocation into action

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal

Grindr’s CMO on Sharing Difficult Conversations

Tristan Pineiro reflects on the unexpected path that took him from promoting club nights in Manchester to leading marketing for one of the world’s leading LGBTQ+ platforms

Karen Wilkinson On Helping Miracle-Gro Find Its Green Fingers Again

Evergreen Garden Care’s UK & Ireland marketing director talks about the new campaign from VCCP and why great marketing is as much about winning over the boardroom as the consumer

Carlsberg's Lynsey Woods on Telling Stories Around the Pint

The global brand director on the role brands play in people’s lives, and the campaign that helped deaf fans feel You’ll Never Walk Alone anthem

Arla Marketer Wants Consumers to Get 'Absolutely Buttered'

Catriona Mantle reveals how a simple, joyful line became a fully fledged creative platform for Anchor butter by Havas London — and why humour is the new battleground in butter

Monzo is Turning Customers into Communities

Newly promoted as the bank's first CMO AJ Coyne, talks about bringing physical spaces to customers and shares his journey to the brand and growing with the community

Diageo's Gráinne Wafer On Storytelling and Guinness' Creativity

Simple truths, beautifully told: the marketer discusses why storytelling remains the foundation of great marketing

The Marketer Behind The Disney+ Story Machine

Emma Quartly, VP of marketing, DTC, EMEA at Disney+, on the next chapter of ‘A Lifetime of Great Stories’

The Marketer Supercharging Müller’s Swagger

Yogurt & Dessert strategy and marketing director Talar El Asswad on her road to rice