Analysis paralysis and the importance of curiosity

TBWA\London's smooth new path to disruption

The network is intent on disruption, yet TBWA\London’s management team is well engineered to take the UK agency to new levels

The Marketing World Right Now Feels Especially Intimidating

In complicated times the role of marketing should be about protecting creativity, says the Xbox global integrated marketing director

Clients taking risks, contrasting skillsets and creating purposeful work: Decoding Ant and Mike

The adam&eveDDB ECDs reveal their working styles and ethos, reflect on their rise through the industry and relish in difference

Lynette Yiadom-Boakye, Radical partnerships and London living: Steve Aldridge on his creative loves

Wunderman Thompson's chief creative officer shares some of the things that make him tick

Ad Association puts Investment in talent at heart of 3-year strategy

Industry-wide investment is needed to strengthen advertising’s existing and future talent base according to report presented at LEAD 2023

ChatGPT: A creative tool or a threat to human creativity?

After Ryan Reynolds' copywriting experiment with ChatGPT, we asked the industry how they feel about the emergence of this new tool

Building the CMO-CFO Relationship

Skoda UK's marketing director on how CMOs are facing a big challenge to win over the CFOs

Strategists can learn from Dwight Eisenhower

The former Allied Supreme Commander knew that planning involved agility as well as strategy, says the MullenLowe Group CSO

Media Innovation Trends that will make or break 2023

What will succeed interactive billboards, digital collectibles, and TikTok trends for brands?

Improv comedy, connecting with customers, that difficult third album: Boots' CMO on what lies ahead

Pete Markey loves a bit of stand-up but retail media, new tech and moving faster are priorities for 2023

What change would agency leaders most like to see this year?

We spoke to some agency chiefs to find out what difference they want to see played out this year

Is sustainability going to take a back seat when there's an economic crisis?

The chair of Ad Net Zero on whether the impending recession will have an impact on the sustainability agenda

What are agency leaders most looking forward to in 2023?

As a new year begins, we caught up with some agency chiefs to find out what they hope 2023 has in store

Balancing data and soul

AMV BBDO's head of data thinks that conversations around the topic need to be reframed around experiences rather than schemes

What it's like to be MD of Atomic: "I love the freedom"

Louise Rudaizky has worked at networks and independents but enjoys the energy of the latter

Goodstuff launches advertising & media module with Your Game Plan

The online module is accessible to 95 colleges and more than 1,000 schools across the UK

Wunderman Thompson Opens Applications for Catalyst Academy 2022

The industry-defining recruitment programme returns for a second year to help grow the marketeers of tomorrow

BBH expands creative placement scheme The Barn

The agency refreshed The Barn programme last year with the appointment of Tony Cullingham

Digitas UK makes Anon CV available to recruiters

The agency is making its CV anonymisation tool free and open source so it can be used by employers everywhere

New training academy launched by The&Partnership & mSix&Partners

The&Academy, a new apprenticeship scheme for the advertising industry, has been launched by The&Partnership and mSix&Partners

BBH announces winners of global short film competition

Differently Does It reveals the next generation of creative talent

Werkhouse opens applications for early-career creatives

The Bristol-based weekend studio experience is seeking creatives over 18 years old looking to pursue a career in design

VMLY&R Launches Inclusion Experience Practice in the UK

The practice aims to accelerate sustainable cultural change in client organisations, drive business growth and instil creative inclusivity at the core

Grey London encourages clients and suppliers to join its DEI commitment

Grey’s Collision of Difference to get to better, stronger ideas and lead to more interesting, more effective work

Saatchi & Saatchi Teams Up With Channel 4 For New Talent

Saatchi & Saatchi partners with Channel 4 to use its legendary Cannes showcase to champion emerging talent from global creative centres, starting with the UK

Media Smart Adapts Educational Resource For SEND Students

Resource has been adapted for SEND (special education needs and disabilities) students following grant funding from the Department for Digital, Culture, Media & Sport (DCMS)

VCCP Stoke Academy launches Apprenticeships

Scheme will offer full-time job opportunities

Havas Media Group launches side-hustle training initiative

Havas Media Group, under the leadership of CEO Patrick Affleck, will be the first ever agency to actively train their staff to launch a side hustle

Goodstuff launches advertising & media module with Your Game Plan

The online module is accessible to 95 colleges and more than 1,000 schools across the UK

Digitas UK makes Anon CV available to recruiters

The agency is making its CV anonymisation tool free and open source so it can be used by employers everywhere