What Scares Up A Spooktacular Halloween Ad?

eBay Tackles Everyday Dilemmas

The witty work with DEPT looks at letting-go of life's daily dramas

Heathrow's Bears Return in 'Must Be Love'

The furry brand characters are returning to screens for more tales of reunion and adventure, by St Luke's

Dolmio Bares All For World Pasta Day

Made by T&P, the OOH work sees pasta in the shape of body parts to emphasise its naked nature without sauce

Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

What Scares Up A Spooktacular Halloween Ad?

Creatives outline what they think makes the best spooky campaigns

DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.

Bubble Bursting AI Prompts: Ruairi Curran On Fuelling His Mind With Playfulness

Gravity Road's executive strategy director explains why flâneuring about town is no longer enough

Kidults: A New Hope for Marketers?

From Star Wars figurines to squishy toys, kidult culture is booming and advertising needs to catch up. The opportunity to speak directly to grown-ups who play is a fresh frontier

Ogilvy's Flavours of Strategy

Natalie Chester, strategy director, and Ryan Thomson, senior strategist, dive into the thinking behind two of its famed campaigns

'I would like to restore optimism about this industry': Meet Saatchi & Saatchi's New CSO

Sam Wise shares his aims and ambitions as he takes up the CSO role at the Publicis agency

Galactic Fandom Meets Brand Power

Javier Meza, Coca-Cola's chief marketer for Europe, outlines how the brand joined forces with Star Wars

A View From 2030

WPP Media's president, global business intelligence, explores the world of advertising and innovation from five years away with a first-hand account of how ads and tech evolve

Creativity In The Age Of Calories

When HFSS was just a jumble of letters, some of the nation’s most notable ads sold chocolate, crisps and cola with unapologetic verve. Here’s to the deliciously 'bad' old days

Pumps And Proust: The Creative Quests Of Gravity Road's Sophie Cullinane

The ECD on why weirdness, zeitgeist, and a well-placed headline still matter

Can Adland Finally Market the Unmarketable?

VML Health CEO urges the creative industry to confront breast cancer’s toughest truth — making metastatic disease impossible to ignore this Metastatic Breast Cancer Awareness Day

From Tokyo with Taste

Havas London’s debut campaign 'Seek What Is Unique' for Asahi Super Dry takes Japan’s most famous beer on a global journey

The New Punk: Why Antiaesthetic Branding Is On The Rise

Could antiaesthetics offer a boost to luxury brands?