Creativity, Innovation and pay rises: what CMOs expect in 2022

What bets are marketers making this year? Find out from Deliveroo, B&Q, TUI, Skoda, Co-op, Aviva, Costa Coffee, Direct Line, PwC and Cancer Research

By Sonoo Singh

17 January 2022

The IPA President New Year's Address

The IPA president Julian Douglas delivers his new address to the industry on his plans for the agency business in 2022

By Julian Douglas

Digitas UK bets on positivity in belVita campaign

The work elevates the wholegrain snack to a symbol for better choices

By Creative Salon

Ocado Brings 'Value To The Table' In New Campaign

Devised by creative agency St Luke’s, the campaign highlights Ocado’s philosophy of providing shoppers with quality products at affordable prices

By Creative Salon

'Do Play With Your Food' says Ella's Kitchen in new brand campaign

The work, by Havas London, encourages parents to allow toddlers to experience food in fun and different ways

By Creative Salon

Tyger, tyger: let 2022 burn bright

Well hello 2022, come right in and let’s set your vibe: positivity, energy, grit, and definitely some mischief, more fun

By jeremy lee

Walkers declares itself Britain's Best Crisp in latest spot

The work, by VCCP, aims to strengthen love for the brand

By Creative Salon

FCB Inferno and the Home Office release police recruitment drive

The work is part of the government’s aim to hire 20,000 additional officers

By Creative Salon

The RAF Showcases Thrills of Air and Space Operations In New Film

Engine Creative has put together an exciting thriller of a spot to raise awareness of the roles available within the RAF

By Creative Salon

Creatives collaborate to warn of dangers of sexual harassment

Targeting younger people working in advertising, the campaign also shows them where to get help

By creative salon

Domino’s brings back unexpected star in latest yodelling campaign

The work, by VCCP London, is the next iteration of the "Domin-oh-hoo-hoo" campaign

By Creative Salon

Dettol gets playful in ironic campaign

Ebay 'Lists' Footballers Roberto Carlos And Eni Aluk In New Ad

Work of the Week

Engine Creative and Anchor Butter urge the nation to "Butter the Food. Butter the Mood"

05 January 2022

British Heart Foundation showcases power of science

07 January 2022

McDonald's promotes Saver Menu range

05 January 2022

Cadbury challenges nation not to eat its Creme Eggs

05 January 2022

New Commercial Arts taps into Dry January with Lucky Saint campaign

05 January 2022

St Luke’s Puts Aliens On Social Media For Retro Brand Space Raiders

23 December 2021

The Long Reads

A Time of Change?

How to use this moment of reset to evolve our industry and its creative reputation on the global stage

Talent, Scandal, Trust: What we're all going to be talking about this year

We asked industry leaders what they think will dominate the conversation in 2022

Ageism, Social Mobility and Nuance: What We're All Not Going to Be Talking About This Year

There're always lots of stories waiting to be told. But will there be some worthy conversations that will be under-reported in 2022? We asked industry leaders

Features and Insight

It can seem a mixed up, muddled up, shook up world sometimes. But we try and make sense of some of the issues of the day - and hopefully provide some inspiration

By creative salon

Member Content

Meet the UK's most creative marketers

We get under the skin of the UK's most creative marketers. Meet them here.

By creative salon

The Shoppable Christmas

04 November 2021

Why The Industry Needs a New Champion

28 October 2021

The Fallacy of Effective Purpose

14 October 2021

Nurturing New Talent

Creative Salon is a destination for new talent who are looking for experience in the advertising and marketing industries. We are committed to supporting the next generation of diverse talent and helping them find the tools and support they need to thrive.

So you want to get a job in advertising? These training schemes can help

Top agencies unite to champion diverse creative talent

The six agencies aims to put the spotlight on diverse creators

By creative salon

Making advertising an industry for all

There’s no doubt that advertising can be a vibrant and creative option for job seekers. But the industry must get that message out to new talent from diverse backgrounds.

By Creative Salon

VCCP Opens Academy To Help New Talent Into The Industry

The VCCP Stoke Academy will create talent pathways in Stoke through training, mentoring and apprenticeship opportunities for more than 500 young people next year

By Creative Salon