M&M's and Morrisons' Spooky Halloween ads, Burger King Celebrates Runners, And More...

first direct Blows It's Own Trumpet Across London

The campaign, created by VML UK, celebrates the bank being named Which? Banking Brand of the Year 2026

PETA Introduces Hamface, exposing the link between processed meat and cancer

The horror movie ad was created by Pablo London

Greater Anglia and C2C encourage the public to drop the robot routines

Drop the Robot is the first campaign for the railway from Pablo London

Telling Jaki's Story: Inside Life Stripped Away

Discussing the development of the Motor Neurone Disease Associations hard-hitting campaign, featuring a first person's perspective through out are Pablo London's Ray Shaughnessy and Dan Norris

What Katy Did Next: Meet the new CEO of AMV BBDO

Katy Wright takes the reins at one of the UK’s most iconic agencies

Making Mischief With Sour Patch Kids

VCCP creatives Adam Sears and Ben Evans, talk about bringing the troublemakers to the streets of the UK

The future you can see

Explaining the launch of 3 Miles, a business set up by its founders to allow them to be curious about what's changing

Why AI Needs More Than A Big Idea

Dentsu's global CSO Pats McDonald breaks down the Making It Real CMO report’s findings and what marketers are saying about their AI experience

Lessons from my Pretty Woman moment

A Sicilian lesson in creating commercial connections

Why John Lewis Is Producing A Vodcast Series

Saatchi & Saatchi's Caroline Paris explains why the brand debuted the social-first, and behind the makings of the work

What Agency Growth Leaders Want For The Pitch Process

As the rules of winning business change, agency leaders explain what the pitch process is getting wrong

Dan Watts: The Daleks, the grandfather, and the edge of madness

Pablo’s CCO on learning from creative giants (and his grandfather), why the best work should make you uncomfortable, and why the answer to complication is simplicity

Just Eat's Global Platform Taps Into Life’s Important Moments

CMO Ralph Rijks and VCCP’s Andrew Peake discuss developing the new platform with rooted insights, and why longevity is key for the future

Same, but different...

This month's Media Chat from WPP Media considers the findings of the IPA's latest report, Making Sense and the change – or lack of – in media consumption habits

Why we still need big-brand creative power in a social-first world

Why brands have still yet to crack a social-first mindset and how they can, according to Grey's CEO and Ogilvy UK's president of social

Omnicom Digital's Jonathan Nelson on Evaluating AI

The ad exec shares his thoughts and experiences on leading AI development and adoption within the sector's largest hold co including the merit of evaluator agents

Arla is Making Breakfast For Champions

Discussing the new creative direction for the dairy producer, are vice president of marketing Danny Micklethwaite, and Droga5 London CCO Tara Ford

Kareem Shuhaibar's Voice Note Recipes, Pep Talks From Mum, And A Cultural Capital

T&P's group creative director shares how cooking, family, and home play an important role in keeping his creative flame lit

The Marketer Leading Plusnet’s Brand Revolution

Kelly Engstrom is the telecoms marketing veteran who is leading the latest campaign for the broadband provider, introducing a new platform and brand mascot

The Marketer Flying Etihad’s Ambition Beyond Borders

Ruaraidh Smeaton, director of Brand, Creative and Social Media talks about the new campaign, his own career journey and shares some marketing insights

Helen Whetton: The Marketer Building BT Business' Brand

Celebrating the marketer behind BT's innovative new partnership - devised by WPP Media and ITV — with Corrie and Emmerdale

Usama Al-Qassab: Growing Tennis' Timeless Brand

The All England Lawn Tennis Club's marketing and commercial director discusses balancing heritage and innovation alongside this year's brand output

Louise Wardle: Bringing Subway's Superpower To Life

Celebrating Subway’s EMEA CMO as she brings new meaning to the power of customisation through its new brand platform Get Your Own Way.

Reuters’ Phil Andraos muddies the water in pursuit of pure news

As Reuters extends its ‘Pure News, Straight from the Source’ campaign by Gravity Road, the Reuters Digital GM explains its rationale

Aslı Özen Turhan: The Marketer Building On Britain's Biscuit Obsession

The CMO for McVitie’s owners Pladis UK&I discusses brand building, 100 years of chocolate digestives, and protecting the company's heritage

Allwyn’s Tatiana Jouanneau On The Power Of The Simple Idea

After a career spanning 20 countries and 80 markets, the group chief brand officer is applying a lifetime of cultural curiosity to Allwyn’s global ambitions

Starbucks UK Is Championing Creativity... and Coffee

CMO Vic Robertson discusses its new campaign, the importance of in-person creativity, and igniting Gen Z