Gods of advertising: why ads keep returning to ancient Greece

Rennie wants dog owners to stop the blame game

The campaign, by McCann London, calls time on Britain's oldest fart cover-up

Jaffa Cakes revives iconic Full Moon, Half Moon campaign to mark UK solar eclipse

The tactical activation has been created by adam&eve\TBWA and MD OMD

Estée Lauder And Hailee Steinfeld Glimmer In New Glimmer Eau de Parfum

Its debut work with WPP Media sees its biggest launch in over a decade

This Was the World Cup of Influencers

The creator economy turned to football for six weeks. As the world watched the biggest show in sport, brands looked beyond the pitch in the fight for attention

TBWA Finds Disruption In Imperfection

Design chief Bruno Regalo on building a global identity that leaves room for local culture, analogue craft, and a little chaos

Gods of advertising: why ads keep returning to ancient Greece

Christopher Nolan's The Odyssey has rekindled public interest in Greek mythology. But for advertisers it's never really gone away

We automated our apprenticeship. Now someone has to rebuild it

AI hasn’t created a talent crisis — it’s erased the training that builds creative judgment. The dean of the School of Communication Arts and founder of SCAFFOLD AI why that's a danger

PETA: Making The Uncomfortable Unmissable

Grey London's CCO, Helen Rhodes and PETA's Elisa Allen discuss their award-winning partnership and how they are turning provocation into action

How 500 Million Year Old Ichy Became Škoda's New Brand Character

AMV BBDO’s Tom Lindo and Giovanni Greco explain why Škoda’s move upmarket called for a prehistoric pioneer

Toulouse-Lautrec to Koons: The artists who prove advertising has always been art

From Belle Époque posters, Pop Art icons, and advertising typography, artists have been borrowing from the language of advertising — and vice versa — for more than a century

Jim Thornton: A Life In Advertising

The VCCP ECD, who has just announced his retirement, reflects on his 40 year career

How The Trust Crisis Impacts CEOs, Creators, and Marketers

Edelman's Mainardo de Nardis and Anna Voght share their insights from this year's Trust Barometer and its implications for brand behaviour

HFSS: OOH should be part of the solution, not the scapegoat

Talon CEO offers her view in response to the UK government's move to potentially extend food ad restrictions

Why Virgin Media O2 Collaborated With The Sidemen

VMO2's Richard Bown and VCCP Social Club's David Feldman discuss why creator-first thinking was key to O2 Satellite's collaboration with the Sidemen

The Future Belongs to Comedy With a Point

Why years of working client-side convinced Pointy Stick's new MD that comedy has become one of marketing’s biggest commercial opportunities

Alissa Hansen: Beyond The Production Line

Omnicom Production's North America CEO has spent her career at the intersection of creativity and technology. Now she's helping shape what production becomes next

Experiences That Hit Different: Helia’s New Vision For CX

The agency's David MacMillan, Andy O’Carroll, and Lucy Halley on why the future of customer engagement lies in creativity, culture, and a genuine sense of belonging

Have we reached peak consumer choice?

From travel to dating to culture, people are increasingly outsourcing decisions or limiting options, discovering that fewer choices often create better experiences

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal

Grindr’s CMO on Sharing Difficult Conversations

Tristan Pineiro reflects on the unexpected path that took him from promoting club nights in Manchester to leading marketing for one of the world’s leading LGBTQ+ platforms

Karen Wilkinson On Helping Miracle-Gro Find Its Green Fingers Again

Evergreen Garden Care’s UK & Ireland marketing director talks about the new campaign from VCCP and why great marketing is as much about winning over the boardroom as the consumer

Carlsberg's Lynsey Woods on Telling Stories Around the Pint

The global brand director on the role brands play in people’s lives, and the campaign that helped deaf fans feel You’ll Never Walk Alone anthem

Arla Marketer Wants Consumers to Get 'Absolutely Buttered'

Catriona Mantle reveals how a simple, joyful line became a fully fledged creative platform for Anchor butter by Havas London — and why humour is the new battleground in butter

Monzo is Turning Customers into Communities

Newly promoted as the bank's first CMO AJ Coyne, talks about bringing physical spaces to customers and shares his journey to the brand and growing with the community

Diageo's Gráinne Wafer On Storytelling and Guinness' Creativity

Simple truths, beautifully told: the marketer discusses why storytelling remains the foundation of great marketing

The Marketer Behind The Disney+ Story Machine

Emma Quartly, VP of marketing, DTC, EMEA at Disney+, on the next chapter of ‘A Lifetime of Great Stories’

The Marketer Supercharging Müller’s Swagger

Yogurt & Dessert strategy and marketing director Talar El Asswad on her road to rice