Inside The New Omnicom

Designers Should Think Like DJs When Developing New Brand Systems

VCCP's head of design discusses how he sees the need for a 'mixing desk approach' to developing brand assets

Five Reasons Why... Omnicom Is Backing TBWA

The Disruption network stands tall within the new Omnicom

The $25bn Machine: Headlines Belong to the Giants, But Talent Shapes the Future

Omnicom is now the world’s biggest holding company. Jobs will go, careers will shift. But talent adapts, reinvents, and new stories are already taking shape

Inside The New Omnicom

Omnicom just swallowed IPG to create advertising's biggest holdco. Here are five takeaways from its new power structure

Five Reasons Why… Omnicom Is Backing adam&eve in the UK

The Omnicom-IPG merger is redefining the UK agency map - and adam&eve is emerging as a winner

Five Reasons Why… Omnicom Is Backing BBDO

The agency network is poised to become the group’s most scaled global creative platform

Five Reasons Why… Omnicom Is Backing McCann

McCann is one of the central pillars of Omnicom’s post-merger creative strategy

From ‘Google it’ to ‘LLM it’

Digitas UK's chief data officer, Leila Seith Hassan, and strategy partner Caitriona Gallagher outline what the rise of large language models means for brands

A tribute to TBWA\London: Disruption Manifest

Since 1973, TBWA\London - in its various iterations - has specialised in "disruption". As it faces its own disruption, we pay tribute to some of is best work

For Heritage Brands, Commitment is the New Creativity

Iris’s Global CCO argues that the bravest thing a heritage brand can do today isn’t to reinvent itself, but commit to a simple platform that learns and evolves

Omnicom & IPG Unite

After almost a year, the biggest advertising agency merger has been completed. Here's why it makes sense for both parties

Positioning Reuters as the source of truthful News

In an era clouded by disinformation, Reuters is reclaiming clarity. Gravity Road's Mark Eaves and Josh London, head of Reuters Professional, discuss making the partially AI-generated brand campaign

Inside the Minds of Dentsu’s Changemaking Creatives

Olly Wood and Matt Searle discuss finding their creative feet and their ambition to make a measurable impact

Challenger Brands Vs. LHF Rules

Marketing experts weigh in on what it takes for rising brands to disrupt, and the impact regulations may have on creative innovation

Amelia Torode's Three stimulating diversions

The Ogilvy strategy chief shares three things she does to keep her thoughts flowing