A new divorce era is coming for brands

Sony Celebrates Iconic PS5 Moments

The work is the latest chapter of its global It Happens on PS5 brand campaign, by adam&eve\TBWA

'What Does Your Monday Look Like?' Asks RAF Recruitment Film

Created by Wonderhood Studios, this is the first campaign created specifically to recruit RAF Regiment Gunners

Old El Paso Calls On Crunch Time

The brand demonstrates the power of the ‘crunch’, by VCCP Blue

Tesco Ireland Shows Why 'Help' Makes The Difference

That's Every Little Helps, by BBH Dublin, gives new meaning to its famed tagline

The AA Puts People First In Epic Hamster Rescue

The campaign by The Gate brings emotion and humour with the latest ad featuring It's Ok, I'm with The AA platform

Three Mobile Wants Customers to Let The Fun In

The campaign by Wonderhood studios showcases the new brand platform championing spontaneity

How to use the summer travel surge to invest in long-term customer loyalty

WPP Media's strategy director considers how travel and transport brands capitalise on emerging travel trends

Creators: The Next Gen

Edelman’s Jo Burford and Antonia Aveline explain why its Maker Bench brings social-native talent into the creative process from the start — and what that says about the next phase of creator marketing

A new divorce era is coming for brands

Breaking up is hard to do, but for consumers leaving their brand subs behind that is set to change outlines Droga5 London's head of strategy

This Was the World Cup of Influencers

The creator economy turned to football for six weeks. As the world watched the biggest show in sport, brands looked beyond the pitch in the fight for attention

TBWA Finds Disruption In Imperfection

Design chief Bruno Regalo on building a global identity that leaves room for local culture, analogue craft, and a little chaos

Gods of advertising: why ads keep returning to ancient Greece

Christopher Nolan's The Odyssey has rekindled public interest in Greek mythology. But for advertisers it's never really gone away

We automated our apprenticeship. Now someone has to rebuild it

AI hasn’t created a talent crisis — it’s erased the training that builds creative judgment. The dean of the School of Communication Arts and founder of SCAFFOLD AI why that's a danger

PETA: Making The Uncomfortable Unmissable

Grey London's CCO, Helen Rhodes and PETA's Elisa Allen discuss their award-winning partnership and how they are turning provocation into action

How 500 Million Year Old Ichy Became Škoda's New Brand Character

AMV BBDO’s Tom Lindo and Giovanni Greco explain why Škoda’s move upmarket called for a prehistoric pioneer

Toulouse-Lautrec to Koons: The artists who prove advertising has always been art

From Belle Époque posters, Pop Art icons, and advertising typography, artists have been borrowing from the language of advertising — and vice versa — for more than a century

Jim Thornton: A Life In Advertising

The VCCP ECD, who has just announced his retirement, reflects on his 40 year career

How The Trust Crisis Impacts CEOs, Creators, and Marketers

Edelman's Mainardo de Nardis and Anna Voght share their insights from this year's Trust Barometer and its implications for brand behaviour

HFSS: OOH should be part of the solution, not the scapegoat

Talon CEO offers her view in response to the UK government's move to potentially extend food ad restrictions

Why Virgin Media O2 Collaborated With The Sidemen

VMO2's Richard Bown and VCCP Social Club's David Feldman discuss why creator-first thinking was key to O2 Satellite's collaboration with the Sidemen

The Future Belongs to Comedy With a Point

Why years of working client-side convinced Pointy Stick's new MD that comedy has become one of marketing’s biggest commercial opportunities

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal

Grindr’s CMO on Sharing Difficult Conversations

Tristan Pineiro reflects on the unexpected path that took him from promoting club nights in Manchester to leading marketing for one of the world’s leading LGBTQ+ platforms

Karen Wilkinson On Helping Miracle-Gro Find Its Green Fingers Again

Evergreen Garden Care’s UK & Ireland marketing director talks about the new campaign from VCCP and why great marketing is as much about winning over the boardroom as the consumer

Carlsberg's Lynsey Woods on Telling Stories Around the Pint

The global brand director on the role brands play in people’s lives, and the campaign that helped deaf fans feel You’ll Never Walk Alone anthem

Arla Marketer Wants Consumers to Get 'Absolutely Buttered'

Catriona Mantle reveals how a simple, joyful line became a fully fledged creative platform for Anchor butter by Havas London — and why humour is the new battleground in butter

Monzo is Turning Customers into Communities

Newly promoted as the bank's first CMO AJ Coyne, talks about bringing physical spaces to customers and shares his journey to the brand and growing with the community

Diageo's Gráinne Wafer On Storytelling and Guinness' Creativity

Simple truths, beautifully told: the marketer discusses why storytelling remains the foundation of great marketing

The Marketer Behind The Disney+ Story Machine

Emma Quartly, VP of marketing, DTC, EMEA at Disney+, on the next chapter of ‘A Lifetime of Great Stories’

The Marketer Supercharging Müller’s Swagger

Yogurt & Dessert strategy and marketing director Talar El Asswad on her road to rice