BBC Creative U

BBC Creative U is a 10-week masterclass in advertising hosted and taught by BBC Creative to improve the diversity of talent entering the advertising industry.

The first programme will take place every Wednesday from 4-6pm and be available to ethnic minority candidates aged 18+. The programme will run for the next three years.

The course will provide students with the necessary skills and contacts to start a career in advertising.

Throughout the 10 weeks students will learn the fundamentals of idea generation, strategy, copywriting and art direction, with masterclasses from experts from across the BBC and beyond.

BBC Creative U website