Winter Wonderland: The Christmas Ad Campaigns of 2024

Welcome to Creative Salon's ongoing round-up of Christmas campaigns released throughout the Golden Quarter in the build-up to the big day. We'll be keeping you up-to-date on some of the major work released for the winter season over the coming weeks including brands such as John Lewis, Sainsbury's, Morrisons, Argos and many more.

Boots gives Mrs Claus a dazzling touch of Bridgeton

Boots' 2024 festive campaign, "The Christmas Makeover," stars Bridgerton’s Adjoa Andoh as a bold, beauty-loving Mrs. Claus, leading her team of “beauty elves” in a magical holiday workshop. With a swipe of No7 lipstick and a playful approach to Christmas gifting, she brings to life Boots’ message of beauty-inspired presents for everyone.

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Who Took the Pudding? Waitrose Serves Up a Christmas Whodunnit to Savour

Waitrose’s Christmas ad, Sweet Suspicion: A Waitrose Mystery, combines festive joy with a playful whodunnit when their show-stopping Red Velvet Bauble Dessert goes missing. Led by Succession’s Matthew Macfadyen, the star-studded cast brings humor and holiday warmth as a quirky family of food lovers becomes suspects in this holiday mystery.

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Morrisons Musical Mitten Give A Little Love This Christmas

Morrisons’ Christmas ad brings back its beloved animated oven mitts, who take centre stage in a performance of Give a Little Love from Bugsy Malone. Created by Leo Burnett, this festive campaign celebrates the dedicated hosts who transform their homes into holiday wonderlands.

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Argos' Electric Christmas Campaign Arrives

Connie the doll and Trevor the dinosaur return for this festive season with work from T&Pm, showing how Argos can fulfil customers' festive desires.

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Sainsbury's Celebrates Christmas With The BFG

Created by NCA, Sainsbury's 2024 Christmas ad features an iconic character in Roald Dahl's the BFG. He takes a Sainsbury's colleague on a culinary adventure, all the while highlighting its 'Taste The Difference' festive range.

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Freeman's Teams with Sophie Ellis Bexter and the Style Squad

Devised by MullenLowe, this 30-second spot sees the pop queen dressed for the holidays and set to hand out gifts from the catalogue company on a wintery night on Sleigh Street.

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Very Invites Families to Daydream Their Way to an Early Christmas

While not in the strictness sense a Christmas ad, Daydreaming, created by The Gate, urged families to start Christmas shopping early (is October really that early?), showcasing a wide toy range and flexible payment options to ease festive spending.

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John Lewis Rewrites the Rules of Thoughtful Gifting This Christmas

In the leadup to John Lewis' main festive feature, Give Knowingly marks the second chapter in the three-part seasonal series created by Saatchi & Saatchi. The ad showcases the wisdom and wise choices of John Lewis' customers, as they search for the perfect Christmas gift for their loved ones.

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