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Winter Wonderland: The Christmas Ad Campaigns of 2024

A ongoing round-up of work celebrating the brand campaigns released for this year's festive season.

By Creative Salon

Welcome to Creative Salon's ongoing round-up of Christmas campaigns released throughout the Golden Quarter in the build-up to the big day. We'll be keeping you up-to-date on some of the major work released for the winter season over the coming weeks including brands such as John Lewis, Sainsbury's, Morrisons, Argos and many more.

McDonald's Delivers a Magical Pause in the Holiday Rush

McDonald’s is spreading festive cheer with The Gift of McDonald’s, a campaign celebrating the magic of finding a joyful pause during the holiday season. A dazzling 60-second film, set to Benny Benassi’s “Satisfaction,” showcases a whimsical journey to the drive-thru, featuring glowing Golden Arches, a snowball fight with Grimace, and more.

Read here.

Smyths Toys Taps Into Childhood Joy with 'S-word' Holiday Message

Smyths Toys Superstores has tapped into the universal joy children feel when they hear the brand's name, harnessing that excitement for its Christmas messaging. Central to the brand’s proposition is the "S-word"—the electrifying reaction kids have at the mere mention of Smyths. This energy is reflected in the brand’s iconic jingle, “We really wanna go to Smyths Toys Superstores.” Created by Droga 5, the festive message spreads across TV and social media in markets such as the UK, Ireland, France, and Germany, with a playful twist for parents.

Read here.

John Lewis Rings In 'Gifting Hour' In Final Part Of Christmas Campaign

The highly anticipated finale of John Lewis' Christmas ad by Saatchi & Saatchi tells the story of a woman shopping for the perfect gift for her sister. Going back through time the film shows the sisters in times of conflict and shows them come together again.

Read here.

Disney Taps Taika Waititi For Emotive Christmas Short

Disney has joined forces with Adam&Eve DDB to build on its legacy with a touching storyline based on its timeless appeal. Directed by Academy award-winning Taika Waititi the short film tells the tale of an amphibious octopus discovered by a young boy.

Read here.

Tesco feeds Christmas spirit in melancholy campaign

Tesco's campaign by BBH highlights the ups and downs of the festive season and shows how food can be a portal to positive memories. The nostalgic ad features 'On Melancholy Hill' by Gorillaz.

Read here.

Starbucks ad offers up a festive respite

As the holiday season kicks off with messy tree lights, frantic shopping sprees and obligatory office celebrations, Starbucks is offering a refreshing pause. Their new campaign, 'Drink In, Breathe Out,' aims to bring some peace amidst the chaos, with a multi-platform presence across TV, digital, outdoor, earned, owned and experiential media throughout EMEA.

Read here.

O2 highlights the experiences of people affected by data poverty this Christmas

O2 is using its Christmas campaign to raise awareness of the National Databank, an initiative launched in 2021 in partnership with the digital inclusion charity Good Things Foundation, to highlight data poverty in the UK.

Read here.

Cadbury's Latest Christmas Campaign Celebrates Advent Calendar Tradition

Cadbury’s latest Christmas campaign captures the warmth and joy of holiday traditions, with a focus on the beloved Advent Calendar. This year, the campaign celebrates the unique ways families and friends come together during the festive season, from cozy Christmas dinners to playful holiday games.

Read here.

Boots gives Mrs Claus a dazzling touch of Bridgeton

Boots' 2024 festive campaign, "The Christmas Makeover," stars Bridgerton’s Adjoa Andoh as a bold, beauty-loving Mrs. Claus, leading her team of “beauty elves” in a magical holiday workshop. With a swipe of No7 lipstick and a playful approach to Christmas gifting, she brings to life Boots’ message of beauty-inspired presents for everyone.

Read Here.

Who Took the Pudding? Waitrose Serves Up a Christmas Whodunnit to Savour

Waitrose’s Christmas ad, Sweet Suspicion: A Waitrose Mystery, combines festive joy with a playful whodunnit when their show-stopping Red Velvet Bauble Dessert goes missing. Led by Succession’s Matthew Macfadyen, the star-studded cast brings humor and holiday warmth as a quirky family of food lovers becomes suspects in this holiday mystery.

Read here.

Morrisons Musical Mitten Give A Little Love This Christmas

Morrisons’ Christmas ad brings back its beloved animated oven mitts, who take centre stage in a performance of Give a Little Love from Bugsy Malone. Created by Leo Burnett, this festive campaign celebrates the dedicated hosts who transform their homes into holiday wonderlands.

Read here.

Argos' Electric Christmas Campaign Arrives

Connie the doll and Trevor the dinosaur return for this festive season with work from T&Pm, showing how Argos can fulfil customers' festive desires.

Read here.

Sainsbury's Celebrates Christmas With The BFG

Created by NCA, Sainsbury's 2024 Christmas ad features an iconic character in Roald Dahl's the BFG. He takes a Sainsbury's colleague on a culinary adventure, all the while highlighting its 'Taste The Difference' festive range.

Read here.

Freeman's Teams with Sophie Ellis Bexter and the Style Squad

Devised by MullenLowe, this 30-second spot sees the pop queen dressed for the holidays and set to hand out gifts from the catalogue company on a wintery night on Sleigh Street.

Read here.

Very Invites Families to Daydream Their Way to an Early Christmas

While not in the strictness sense a Christmas ad, Daydreaming, created by The Gate, urged families to start Christmas shopping early (is October really that early?), showcasing a wide toy range and flexible payment options to ease festive spending.

Read here.

John Lewis Rewrites the Rules of Thoughtful Gifting This Christmas

In the leadup to John Lewis' main festive feature, Give Knowingly marks the second chapter in the three-part seasonal series created by Saatchi & Saatchi. The ad showcases the wisdom and wise choices of John Lewis' customers, as they search for the perfect Christmas gift for their loved ones.

Read here.

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