Have Yourself A Merry Shoppable Christmas

Christmas TV ads are becoming shoppable thanks to a resurgence in QR codes. This collision of creativity and commerce is likely to leave a lasting mark on the festive advertising season

By Creative Salon
Shoppable ads

The Power Of “No”

Agencies should be having a fine old time of it. Yet some client behaviour has emboldened agencies to consider whether to participate in pitches

By Ian Darby

The Art of Warts and All

Why making a virtue of a brand's perceived shortcomings can be a good advertising strategy

By Elliot Leavy

Sonic branding lessons from James Bond

When it comes to sonic branding in film, nobody does it better than Bond. In advertising, next to nobody does it, argues the Engine Creative strategist

By Rob Jennings
Bond Aston Martin

In Praise of Songs

We asked creatives about their favourite ad soundtrack and the importance of music in good work

By Elliot Leavy

How Media is evolving

Last week, the internet blew up when fashion house Balenciaga and Epic Games’ Fortnite launched a 3D OOH experience in London, New York and Tokyo

By Elliot Leavy

The ESG Audit: MSQ

This week MSQ Partners CEO Peter Reid talks about helping clients maximise their ESG agenda

By Jeremy Lee
Peter Reid

The ESG Audit: Interpublic Group

Philippe Krakowsky has been chief executive of IPG since January this year. Here he sets out the group's environmental, social and governance strategy

By Jeremy Lee
Philippe Krakowsky

The ESG Audit: Publicis Groupe

This week Annette King, the chief executive of Publicis Groupe UK, is in the chair to discuss her company's ESG goals

By Jeremy Lee

The Joy of CX

Customer experience, or CX to its more intimate relations, is turning many agency heads. And with good reason

By ian darby

The ESG Audit: Omnicom

This week Omnicom Group's chief environmental sustainability officer Karen van Bergen tells us about its ESG commitments

By Jeremy Lee
Karen van Bergen

The ESG Audit: Dentsu

Anna Lungley, global chief sustainability officer at Dentsu, tells us about its sustainability strategy

By Jeremy Lee
Anna Lungley

The ESG Audit: WPP

Environmental, social, and governance (ESG) criteria are becoming an increasingly popular way for brands and investors to evaluate agencies

By Jeremy Lee
Mark-Read headshot

The ESG Audit: Havas

Yannick Bolloré, the chairman and chief executive of Havas, speaks to Creative Salon about building a business that makes a difference to society

By Jeremy Lee
Yannick Bollore

Welcome To The New Pitch Normal

Has pitching changed forever? What behaviours have changed, and what will prevail? We spoke to the industry to find out more

By ian darby
Stage curtain
Back To School Reset Moment

The Great September Reset

With the economy growing, ad spend booming, and agencies welcoming staff back in- now is the time to "build back better"

The Address

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