So you want to collect NFT art......

Damien Hirst's NFT art experiment has come to an end revealing that more people wanted the physical than digital version. We asked a few NFT art collectors about their investments

By ian darby
NFT monkey

When Brands Buddy up

Bringing brands together for a joint marketing campaign can drive more than profits

By Elliot Leavy

Give a little respect

The Coinbase debacle shows that if we don't respect the work how can we expect others to

By jeremy lee

Old Problems Anew

As the pandemic settles, the biggest trend media planners need to contend with is the same as it was in 2019, 2015 or even 2010, writes Zenith's chief strategy officer

By Rich Kirk

Send help! The Robots Are Taking Over

Having alway been a mainstay in UK ads, robots are making an impression in this year's Super Bowl ads too. We take a look at their enduring popularity

By Jeremy Lee
Kia robodog

Creativity Is The Skill Of The Future

The idea of opportunity seems to be tethered to new technologies. VMLY&R London's CEO says we need more creative minds to unlock the potential that new technology brings

By Justin Pahl
Justin Pahl

Why Populism is Good

The intersection of popularity and progressivism should be fertile territory for brands, so how can marketers make the most of it?

By Elliot Leavy

From Goodstuff to great stuff

At the very end of last year, Goodstuff was acquired by the US-listed "challenger" network Stagwell. But what does it all mean?

By Jeremy Lee
Andrew Stephens and Ben Hayes

A Time of Change?

How to use this moment of reset to evolve our industry and its creative reputation on the global stage

By Chris Kay
Chris Kay Saatchi

Lessons from 2021

We asked a medley of brilliant minds what they learned this year

By Elliot Leavy

The Dangers of A Yes Person

How do you clash over ideas and still leave the room as friends? The chief executive of Digitas shares her tips, and warns of the dangers of becoming a ‘yes-person’ with no critical view

By Dani Bassil

MSQ: Building back bigger

The global holding company has spent recent months buying agencies to add to its portfolio. We talked to its management team about their growth strategy

By ian darby

Should Agencies care about the metaverse?

You can't have failed to notice the current interest in the metaverse so we asked a host of agencies what they really thought it means for the industry

By Elliot Leavy

Have Yourself A Merry Shoppable Christmas

Christmas TV ads are becoming shoppable thanks to a resurgence in QR codes. This collision of creativity and commerce is likely to leave a lasting mark on the festive advertising season

By Creative Salon
Shoppable ads

The Power Of “No”

Agencies should be having a fine old time of it. Yet some client behaviour has emboldened agencies to consider whether to participate in pitches

By Ian Darby

The Art of Warts and All

Why making a virtue of a brand's perceived shortcomings can be a good advertising strategy

By Elliot Leavy

Sonic branding lessons from James Bond

When it comes to sonic branding in film, nobody does it better than Bond. In advertising, next to nobody does it, argues the Engine Creative strategist

By Rob Jennings
Bond Aston Martin

In Praise of Songs

We asked creatives about their favourite ad soundtrack and the importance of music in good work

By Elliot Leavy

How Media is evolving

Last week, the internet blew up when fashion house Balenciaga and Epic Games’ Fortnite launched a 3D OOH experience in London, New York and Tokyo

By Elliot Leavy

The ESG Audit: MSQ

This week MSQ Partners CEO Peter Reid talks about helping clients maximise their ESG agenda

By Jeremy Lee
Peter Reid

The ESG Audit: Interpublic Group

Philippe Krakowsky has been chief executive of IPG since January this year. Here he sets out the group's environmental, social and governance strategy

By Jeremy Lee
Philippe Krakowsky

The rise of the Chief Marketing influencer

Smart and strategic use of social platforms by CMOs has elevated the marketing discipline both within and without brand organisations. We spoke to some marketers about it

By ian darby

The Joy of CX

Customer experience, or CX to its more intimate relations, is turning many agency heads. And with good reason

By ian darby

The ESG Audit: Omnicom

This week Omnicom Group's chief environmental sustainability officer Karen van Bergen tells us about its ESG commitments

By Jeremy Lee
Karen van Bergen

The ESG Audit: WPP

Environmental, social, and governance (ESG) criteria are becoming an increasingly popular way for brands and investors to evaluate agencies

By Jeremy Lee
Mark-Read headshot

The ESG Audit: Havas

Yannick Bolloré, the chairman and chief executive of Havas, speaks to Creative Salon about building a business that makes a difference to society

By Jeremy Lee
Yannick Bollore

Welcome To The New Pitch Normal

Has pitching changed forever? What behaviours have changed, and what will prevail? We spoke to the industry to find out more

By ian darby
Stage curtain
Back To School Reset Moment

The Great September Reset

With the economy growing, ad spend booming, and agencies welcoming staff back in- now is the time to "build back better"

The Address

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