Damien Hirst's NFT art experiment has come to an end revealing that more people wanted the physical than digital version. We asked a few NFT art collectors about their investments
As the pandemic settles, the biggest trend media planners need to contend with is the same as it was in 2019, 2015 or even 2010, writes Zenith's chief strategy officer
Total Media launched on 1st April 1982. Founders Mike Sell and Mike Dinsdale were no fools though. Forty years later the business is still going strong, and remains proudly independent
MSQ’s executive director explains how the group’s proprietary research methodology helps brands earn and measure Emotional Capital so they can get closer to their customers
The idea of opportunity seems to be tethered to new technologies. VMLY&R London's CEO says we need more creative minds to unlock the potential that new technology brings
The Pitch Positive Pledge plan looks to reframe the pitch process to improve mental health, cause less wastage and reduce costs. We asked the industry how
Inflation rates have doubled since we published this piece in January, making the argument that agencies need to focus on commerciality more resonant than ever
There're always lots of stories waiting to be told. But will there be some worthy conversations that will be under-reported in 2022? We asked industry leaders
How do you clash over ideas and still leave the room as friends? The chief executive of Digitas shares her tips, and warns of the dangers of becoming a ‘yes-person’ with no critical view
Having just picked up the bulk of Mondelez's global media business, Publicis Media is on a roll. We caught up with its UK CEO to creativity and entrepreneurship
The global holding company has spent recent months buying agencies to add to its portfolio. We talked to its management team about their growth strategy
You can't have failed to notice the current interest in the metaverse so we asked a host of agencies what they really thought it means for the industry
Christmas TV ads are becoming shoppable thanks to a resurgence in QR codes. This collision of creativity and commerce is likely to leave a lasting mark on the festive advertising season
Attaching your brand to a cute character (or even an odd one: Ronald McDonald anyone?) can be a powerful lever of success, and now the brand mascot is back in fashion
When it comes to sonic branding in film, nobody does it better than Bond. In advertising, next to nobody does it, argues the Engine Creative strategist
Unusually for insight mined from the dusty vaults of the IPA’s Effectiveness Databank, the latest research from the trade body on brand purpose has attracted no small amount of controversy
Smart and strategic use of social platforms by CMOs has elevated the marketing discipline both within and without brand organisations. We spoke to some marketers about it
The environment and sustainability were once again in the spotlight at last week's G7 summit. Some agencies have already embraced B Corp status to do their bit