Publicis agencies were the major winners this year in this category with two agencies; LePub and Publicis Conseil winning Grand Prix and Gold respectively.
It seems like there are constantly new advertising awards being launched - but to what value for the sector? Are they morale boosters or do they actually prove success across the industry?
Ahead of Cannes Lions, the Publicis Groupe chief addressed a few of the potential trends that will be discussed at the festival of creativity this year